Fresh content keeps your potential shoppers engaged and promotes loyalty within your dealership. In addition, engaging content gives your dealership positive brand recognition.
Highlight promotions and deals using posts
Inform your shoppers by publishing posts about your dealership's sales events, new or popular cars, and services. By creating posts, you can place your text, video, or photo content in front of shoppers when they view your dealership listing.
Customer engagement and brand recognition
Positive customer engagement builds your current and future shopper’s trust in your dealership. This can lead to valuable feedback in customer reviews to steer foot traffic to you. When you reply to reviews, it allows you to build a public relationship with your shoppers. In doing so, we suggest keeping responses courteous, short, and sweet. If you believe a review on your dealership violates posting guidelines, you can report the review to us.
To chat directly with shoppers from your listing, you can turn on direct messaging. Messaging uses text messages to give a responsive avenue for a shopper to contact your dealership. When responding, we suggest that your responses are timely during business hours and that you avoid sensitive content (e.g. credit card number, government identification number, and account information).
To help in managing your day-to-day customer engagement, you can appoint a manager for your listing. A manager interacts with customers, publishes posts and photos, and responds to reviews on behalf of your listing.
Owners: Each profile can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner cannot remove themselves from a profile until they transfer their primary ownership to another user. However, all owners can add other users to share management of a profile without having to share their password.
Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the profile or managing users). Learn how to add more owners or managers.
The summary chart below outlines the different capabilities of each type of user.
| Capability | Owner | Manager |
|---|---|---|
| Add and remove users |  |
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| Remove Business Profiles | |
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| Edit all URLs | |
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| Accept all Google updates | |
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| Opt in or out of Bookings | |
|
Update certain location settings
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| Manage Business Profile directly on Search and Maps | |
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| Manage Google Ads account links | |
|
| Use Messaging | |
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| Add custom labels to make it easy to find particular groups of locations |
|
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| Edit attributes | |
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| Edit food delivery link | |
|
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Edit some main business info, like hours and |
|
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| Edit phone number | |
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| Edit services | |
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| Create, manage, and publish posts | |
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| Add, delete, and edit cover photos and additional photos | |
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| Add, delete, and edit logos | |
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| Add, delete, and edit product | |
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| Respond to reviews | |
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| Download insights | |
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| Respond to Q&A | |
|
