Manage your Business Profile owners & managers

If you own a Business Profile, you can invite users to become owners or managers. Each user gets their own access and doesn’t need to share their login info. Owners and managers have different levels of access to the profile:

  • Only owners can add or remove users.
  • Managers can remove themselves from a profile.
  • You can’t add Google groups as managers or owners.
  • Only the primary owner can transfer primary ownership.
Manage your business

Add owners & managers

  1. Go to your Business Profile.
  2. Select More Menu and then Business Profile settings and then People and access.
  3. At the top left, select Add Invite new users.
  4. Enter an email address.
  5. Under “Access,” select Owner or Manager.
  6. Select Invite.

Tips:

  • Invited users can accept the invite and become users right away. If they accept, you’ll get an email. Users in the account can find names and email addresses of the owners and managers.
  • You can find all current users and pending invites in the “People and access” page. To cancel an invite, under the “PENDING” section, find the user and select Cancel invitation.
  • To transfer a primary ownership, learn how to transfer ownership of a Business Profile.

Remove owners & managers

  1. Go to your Business Profile.
  2. Select More Menu and then Business Profile settings and then People and access.
  3. Select the user you’d like to remove and then Remove person.

If you can’t select the user it might mean:

If you remove a user, they’ll get an email. They can’t change business info or do admin tasks, but their past replies to reviews, posts, comments, and other actions will stay on the Business Profile.

Change access roles for owners & managers

  1. Go to your Business Profile.
  2. Select More Menu and then Business Profile settings and then People and access.
  3. Select the user you’d like to change access.
  4. Select a role.
    • Example: “Primary owner,” “Owner,” or “Manager”
  5. Select Save.

Tip: If you’re the primary owner, you can transfer ownership.

Understand limits for new profile owners & managers

When you become a profile owner or manager, you have to wait 7 days before you can manage some profile features. During that time, you’ll get an error if you try to:

  • Delete or undelete a profile
  • Remove other owners or managers
  • Transfer primary ownership

If you delete your account within the first 7 days, you’ll be removed from the profile. If you change your mind, you need to be added back again.

Tip: If an existing owner tries to make someone else the primary owner in their first 7 days, they’ll get an error.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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