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About customer calls supported by Google Assistant

Customers can use Google Search, Maps, or Assistant to contact your business for various requests. Google Assistant calls your business on the customer’s behalf. Businesses and customers can use this feature at no charge.

Customer actions available through Google Assistant

Important: The calls are monitored and recorded for quality assurance.

  • Book appointments: Customers can ask Google Assistant to book appointments with specific details like preferred time, service type, and party size. After Assistant confirms the details, it attempts to book the appointment.
    • If available, Assistant can book through an online booking partner or by calling your business directly with an automated call.
  • Check restaurant wait times: Customers can use Google Assistant to check the wait time for a table at a restaurant. To get this info, Google may call the restaurant and then share it with the customer.

Feature availability

Appointment bookings and checking restaurant wait times with Google Assistant are currently only available in the United States, except Louisiana. When Assistant calls for these purposes, the call comes from +1-650-203-0000. Assistant will avoid calling during late night or early morning hours.

Google Assistant will only call you when:

  • A customer wants to book an appointment.
  • It needs to check the restaurant wait time.
  • It needs to check your business hours.
  • It needs to check the status of in-demand inventory.

How to opt out

To help keep business info up-to-date, Google offers this feature at no charge. Learn how Google manages any personal information it collects.

If you’d prefer your business not receive automated calls from Google Assistant, you can tell us over the phone or change your Business Profile settings.

To report a problem with Google Assistant calls, fill out this form.

Tell us over the phone

When you get a phone call from Google Assistant, you can tell Assistant that you don't want to receive any more calls. For example, you can say:

  • "Please remove my business from your list."
  • "Please stop calling my business."
Change your Business Profile settings
  1. Go to your Business Profile.
  2. Select Menu Menu and then Business Profile settings and then Advanced settings.
  3. Under “Google Assistant calls,” you can turn Bookings from customers or Automated calls to keep your Business Profile up to date on or off.

Important: After opting out, you may still occasionally get manual calls from Google to confirm your business information. Learn more about phone calls from Google.

Opt out of calls to map your phone tree
If Google called your business to map out your phone tree, you can opt out of these calls in the future. Call +1-650-206-5555 and leave a voicemail with your business name and phone number, and tell us that you want to opt out of future calls to map the phone tree for your business.

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