When you receive a proposal for programmatic guaranteed inventory, you can negotiate by suggesting changes that are then shared with the publisher. Your negotiation might include changes to the rate, impression volume, or targeting a user list. When the publisher is ready to close the deal, they send you a request for acceptance.
- your Display name (set in Admin, then Account settings, and then Marketplace settings) OR
- your Buyer ID
Note: Only the Display name or Buyer ID outlined above can be used by Ad Manager publishers to initiate negotiations for programmatic deals.
Google is launching improvements to identify overdelivery that will significantly reduce the overdelivered impressions for which buyers are billed and publishers paid.
At the end of the month before revenue is finalized, the system will identify impressions that are delivered above and beyond the agreed upon impression goal. For identified impressions, the buyer won’t be charged and the publisher won’t be paid.
You can report on those impressions using the over-delivered impressions breakout in RTB breakout.
Note: A small amount of overdelivery may continue to be billed and paid after the system runs.
Every proposal goes through three phases:
Once you accept a publisher request, Google Ad Manager creates an order and reserves inventory.Review: The proposal is under negotiation between you and the publisher. Changes are still being made and the details haven't yet been fully agreed upon.
Acceptance requested: You've reached agreement. Only the publisher can send a request for acceptance, and only you can accept the formal offer.
Accepted: You have accepted the formal offer and the proposal is considered sold.
Review publisher changes or accept a proposal
Publishers send a proposal for review if the terms of the proposal are still a work in progress. When a proposal is sent to you for review, you cannot yet accept a formal offer, but can send proposed changes or messages.
Once you and the publisher have reached an agreement, the publisher sends an "Acceptance requested" notification. Only the publisher can send a request for acceptance, and only you can accept the formal offer.
To review changes or accept a proposal:
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Sign in to Authorized Buyers.
- Click Marketplace, then Negotiations.
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Click the "Proposal Name" associated with the "Acceptance Requested" status.
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Click Accept to accept changes or Terminate Negotiation.
If the status is "Review requested", click the proposal. -
Click Propose Changes and revise the proposal.
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Click Send Proposal.
The publisher has the option of retracting an acceptance request or a sold proposal. If a request for acceptance is retracted by the publisher, the proposal returns to the review phase and you no longer have the option to accept.
Tip: If at any time during review of a new or changed proposal or order, the publisher wishes to terminate negotiation, they may do so only prior to your acceptance.
| Next: Renegotiate an accepted proposal |
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