Authorized Buyers is a great way for buyers to buy ad inventory on apps and track their ads’ performance. Apps provide another way to increase your return on investment by placing ads where customers are likely to take action. Customers also enjoy a better user experience with the types of ads that are available on apps, such as interstitial ads.
Learn some of the things you need to do to serve your ads on apps, and how you can use Authorized Buyers to do it. There are also a few references to serving ads on mobile web, to describe where the process is different from non-mobile web.
The basics
Learn about some of the specifications needed for ads to appear on apps.
Certification
Certifications are needed when using your own proprietary technology.
Pretargeting configuration
Set up the targeting so you can serve your ads on apps. We recommend keeping the pretargeting filter as open as possible.
Advanced settings
Configure the tools needed for real-time bidding of app inventory.