Tools for handling a creative disapproval

You can submit ads to Authorized Buyers through a request to the Real-time Bidding API or within the real-time bidding interface. All ads must be reviewed and approved by Google.

Check Authorized Buyers creative approval status

You can check for approval status (including disapproval reasons by creative ID) using various creative resources. If you require access to these resources, contact us.

  • Creatives: This Authorized Buyers tool allows you to view the approval status of your creatives and get detailed information on why a creative was disapproved.
  • Real-time Bidding API: This Authorized Buyers Real-time Bidding API provides the most updated approval status of your creatives and detailed information on why a creative was disapproved.
  • Understanding the creativeServingDecision: When a creative is reviewed, its creativeServingDecision is populated with detected attributes and policy compliance fields that determine the kind of inventory that it is eligible for.

Creative troubleshooting resources

  • Video Suite Inspector: This Google tool allows you to preview your video creatives by providing VAST URLs or XML which you can use to debug video functionality.
  • Chrome Developer Tools: This tool allows you to debug your ad tags. Especially useful for monitoring calls made from your ad tags and for inspecting the use of cookies or local storage are the Network and Sources panels.
  • RTB Breakout: This Authorized Buyers tool allows you to view the filtering status of your creatives including detailed information on why a creative was filtered.
Notes: Creatives may be held for additional review and appear as "conditionally approved". If you re-submit a currently approved creative via the Real-time Bidding API, it will stop serving until re-approved. Creatives can be found if they have been active (submitted or bid with) within the past 15 days.

Re-submit your creatives

Once you correct any issues with a disapproved ad and resubmit, the ad will be re-reviewed by Google. Most ads are reviewed within a single business day, though some can take longer if a more complex review is needed.

Use the following methods to have disapproved ads reviewed for auction eligibility:

  • Real-time Bidding API: Submit a creative re-review request by using Real-time Bidding API.
  • Manual request: If you are unable to re-submit creatives via the Real-time Bidding API or a bid response, contact your Authorized Buyers support team to manually request a creative re-review.
Creatives running on Open Auction inventory and in a Preferred Deal have two separate statuses available in Authorized Buyers tools and the Real-time Bidding API. Your creative may be disapproved for Open Auction serving, but approved or conditionally approved for serving in a Preferred Deal.

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