This feature is in Beta
Features in Beta phase might not be available in your network.
Features in Beta phase might not be available in your network.
This article describes the steps that data and curation partners need to manage visibility of data segments and to create curated auction packages.
Control visibility of data segments to agencies
Toggle the visibility of your segments to the correct partners for targeting:
- Sign in to your Curator account.
- Go to Data segment settings.
- Make sure "Segment visibility" is turned on.
- Click Save.
Create a Private Auction or a Preferred Deal
Curation partners can negotiate and finalize Private Auctions (PA) and Preferred Deals (PD) directly with publishers. The process for managing these negotiations and finalized deals within your account is identical to the standard deal creation process for agencies.
For negotiations, use the Marketplace, then Negotiations tab to manage publisher offers.
Learn more about the Authorized Buyers deal creation.
Create Auction packages
Define fees, set floor prices, and apply precise targeting dimensions to your curated offerings:
Note:
- Only data segments that you own can be added
- You can add a maximum of 10 data segments.
- Only “AND” logic will be supported.
- Curators can bundle Private Auctions and Preferred Deals into curated packages.
- Log in to your Curator account.
- Go to Marketplace, and then Auction packages.
- Click Create auction package.
- Enter the "Package name."
- Enter the "Fee."
- (Optional) Enable a floor price. Select the deals you wish to bundle. Only deals without existing data segments will be available for selection.
- (Optional) Select "Private Auctions" or "Preferred Deals" to bundle deals.
- Enter the package targeting dimensions.
- (Optional) In "Advanced targeting," enter a segment ID and click Add segment.
- (Optional) Go to “Subscribers,” then “Accounts” and click the relevant agency.
- Click Save.