What's new on February 9, 2026
Review this article to learn about the latest features and enhancements for Authorized Buyers.
Other product or Help Center updates
Prepare for the required transition from TCF 2.2 to TCF 2.3
By the IAB’s February 28, 2026 deadline, all ad tech partners must adopt TCF v2.3. In v2.3, bidding on EEA/UK/CH inventory requires inclusion in the publisher's Disclosed Vendor segment. Please co-ordinate with your publishers now to ensure you are correctly included in their Disclosed Vendor segment to avoid possible bidding interruptions.
Coming soon
None for this cycle.