Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful, appealing and engaging to users. Ads must be clear, functional, and lead to content that is relevant and easy to interact with.
Learn more about the Technical requirements policy.
In this article
Your account has maximum limits on areas like the maximum number of keywords you can have. You may not be able to create any new campaigns, ads, or assets if you exceed these limits. If advertisers undermine the stability of our ads systems or processes, Google may implement immediate measures to maintain the stability of its systems, such as throttling or excluding specific ad entities. Learn more About your Google Ads account limits.
The following is not allowed:
Exceeding account limits for ads and other content
Options to fix
If this policy is affecting your ad, review your options to fix below. Check the policy violation information in the disapproval notification to ensure that you address all relevant issues. You may also receive a notification from Google with specific details to resolve these issues.
Remove content that exceeds account limits
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset that exceeds account limits.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.