You can let Google run experiments on your ad format settings and automatically apply any improvements to your revenue or user experience. You'll be notified when experiments finish, and you can undo any changes made, as long as the underlying settings haven't changed since the experiment ended. If you'd like to review the results of the experiments first, you can choose to apply improvements manually instead.
How Auto optimise works for content ads
For AdSense for Content ads, you can control your Auto optimise settings at the site level. This means that for each of your sites, you can choose whether to turn on Auto optimise. When it's turned on, Auto optimise tests new settings on 50% of your site's traffic by default. You can also change the traffic percentage and block experiment types by customising Auto optimise for your site.
Which content ad settings are experimented on?
Auto ads formats and settings will be optimised for the best performance. Examples of this may include:
- Turning on an Auto ads format
- Changing Auto ads format settings
How Auto optimise works for search ads
For AdSense for Search ads, you can control your Auto optimise settings at the account level. This means that you turn on Auto optimise for your search ads. For search ads, Auto optimise tests new settings on 5% of your traffic by default. You can also change the traffic percentage, block ad styles and block experiment types by customising Auto optimise experiments for your search ads.
Which search ad settings are experimented on?
Auto optimise tests different layouts and features, for example, running experiments on standard templates for search styles. The experiments respect the visual identity that you've defined for your styles. We'll maintain the look and feel of your site while experiments are running. Auto optimise can discover better performing settings and ultimately generate you more revenue.
