Glossary

You can use the Google AdMob glossary to learn more about frequently used terms or features. Use the filter box below to find terms on this page. You can find reporting and partner bidding definitions here: Reports glossary and Partner bidding glossary.

Glossary
ARPPU (metric) Average revenue per paying user (ARPPU). Revenue is the sum of estimated ecommerce_purchase and in_app_purchase event values from Google Analytics for Firebase. 앱 개요 대시보드의 사용자 통계 카드에 표시됩니다.
ARPU (metric) Average revenue per user (ARPU). Revenue is the sum of estimated AdMob Network earnings, ecommerce_purchase, and in_app_purchase event values from Google Analytics for Firebase. 앱 개요 대시보드의 사용자 통계 카드에 표시됩니다.
Card A visual element used to separate the information on dashboards into smaller related groups. Many cards contain drop-down filters and links to extended reports and help center content. Example cards:
Ad source page The ad source page of your account is where you can set up an ad source or view available bidding ad sources. There are 2 tabs for each type of ad source: bidding or waterfall. To get to your ad source page, sign into your AdMob account and click Mediation in the sidebar. Then, click the Waterfall sources tab or the Bidding sources tab.
Engagements The number of times a user engages with your ad. An engagement occurs when a user engages with an ad (for example, watching a video ad for at least 10 seconds). Engagements can help you understand how well your ad is performing.
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Glossary

ARPPU (metric)

Average revenue per paying user (ARPPU). Revenue is the sum of estimated ecommerce_purchase and in_app_purchase event values from Google Analytics for Firebase. 앱 개요 대시보드의 사용자 통계 카드에 표시됩니다.

ARPU (metric)

Average revenue per user (ARPU). Revenue is the sum of estimated AdMob Network earnings, ecommerce_purchase, and in_app_purchase event values from Google Analytics for Firebase. 앱 개요 대시보드의 사용자 통계 카드에 표시됩니다.

Card

A visual element used to separate the information on dashboards into smaller related groups. Many cards contain drop-down filters and links to extended reports and help center content.

Example cards:

Ad source page

The ad source page of your account is where you can set up an ad source or view available bidding ad sources. There are 2 tabs for each type of ad source: bidding or waterfall. To get to your ad source page, sign into your AdMob account and click Mediation in the sidebar. Then, click the Waterfall sources tab or the Bidding sources tab.

미디에이션 화면에 입찰 소스와 폭포식 구조 소스가 표시된 AdMob 인터페이스

Engagements

The number of times a user engages with your ad.

An engagement occurs when a user engages with an ad (for example, watching a video ad for at least 10 seconds). Engagements can help you understand how well your ad is performing.