July 16, 2026 Updated commonly used set of ad technology partners
The set of commonly used ad technology partners was updated on July 16, 2026. The list reflects the partners that work most closely with publishers globally, determined by data collected from all programmatic demand sources, as well as meeting our privacy standards. You can find the up-to-date version of the list published at Manage your ad technology partners (ATPs), and you can view the controls and the list of ad technology partners in your account in Privacy & messaging, on the European regulations settings page.
If you want to prevent future automatic updates, select Do not automatically include commonly used ad partners in the "Your ad partners" menu. This will create a custom list pre-filled with your current selections, which you can then modify as needed.
July 13, 2026 AI labeling regulations
In response to emerging global regulations, Google is introducing tools to help advertisers identify and label AI-generated ad creatives beginning July 13. For publishers, these AI labels may appear on creatives served to their properties when coming from Google demand (Google Ads, Display & Video 360). Google's sell-side platforms do not offer AI labeling features.
For more details on the Google publisher product approach to these regulations, guidance for specific ad formats, and next steps, visit Navigate AI labeling regulations.