Native ads match both the form and function of the user experience in which they’re placed. They also match the visual design of the app they live within. These ads augment the user experience by providing value through relevant content that flows within the context of surrounding app content.
AdMob's native ads format enables publishers to render ads that are seamless with content, or that take advantage of app features like swipe gestures and 3D animation.
You can use this technology to implement highly custom renderings that take full advantage of the native code on Android and iOS. Native ads are no longer confined to a box like a banner ad.
Through the use of native ad styles you can aggregate native demand across thousands of advertisers.
Overview and benefits of AdMob native ads
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Types of native ads
There are two types of native ads available to you: app install ads and content ads.
App install ads
App install ads are intended to promote and drive mobile app installs. Here's an example of a native app install ad:
Content ads
Content ads allow for a more generic combination of text and images that covers a broader scope. Here's an example of a native content ad:
Native ad elements
Ad attribution
The ad badge that clearly marks the ad as advertising. You render ad attribution in your own app code. You must clearly display the text "Ad", "Advertisement", or "Sponsored" (localized appropriately). The badge is required to be a minimum of 15px height and width.
AdChoices
An AdChoices overlay is added automatically by the SDK in the corner you specify. It's important that the AdChoices overlay be easily seen, so choose background colors and images appropriately.
Icon
The small app icon or advertiser logo with square aspect ratio (1:1).
Call to action
Button or text field that encourages users to take action (for example, "Visit site" or "Install").
Media content
The large, primary image or video.
Title
The primary headline text.
Star rating
For app install ads, the rating from 0-5 that represents the average rating of the app in a store.
Use native ads
Use the Google Mobile Ads SDK to request native ads from your app. The publisher receives the ads’ fields and can render the content as they choose, within policy guidelines.
Contact your support representative for information on how to use the Google Mobile Ads SDK for native ads.
Report on native ads as you would for other ad units in AdMob. We recommend including the word "native" in the ad unit name, so you can easily distinguish it from non-native ad units. Also, we recommend using a new ad unit for every new design.
