Apps

Placements (Beta)

This feature is currently in beta release to a select group of publishers.

This article explains how you can use placements to improve ad performance reporting granularity and simplify ad operations.

About placements

Placements are an optional dimension that allow you to segment your ad performance reporting data without the need for additional ad units. Ad units are containers used to specify what types of ads are served and how users interact with them. Placements however, are decoupled from ad decisioning and can be used to report where or when ads are served. Ad units control demand and targeting based on mappings to mediation groups, whereas placements are designed to be used for inventory reporting.

Ad units vs placements

The core difference between ad units and placements is their purpose within the ad serving workflow:

	Ad Unit	Placement
Function	Used to specify what types of ads serve and how users interact.	Used to report where (physical ad slot) or when (impression order) ads serve.
Usage	Handles ad decisioning, including mediation group targeting and key-value targeting. Also handles user interactions including frequency capping and rewarded amounts.	Functions as an optional reporting channel dimension, decoupled from ad units and mediation group targeting.
Implementation	The Ad Unit ID is passed when requesting ads via the SDK.	The Placement ID is passed via the SDK to specify where an ad is being shown, irrespective of the ad unit requesting the ad.

Placements are specific to each app and are created and managed in the AdMob user interface or AdMob API. When you create a placement name, a placement ID is generated that can be passed using the Google Mobile Ads SDK at ad load or show time.

Create a placement

Complete the following steps to create a placement for an existing app.

Sign in to your AdMob account at https://admob.google.com.
Click Apps in the sidebar.
Select the name of the app you're creating this placement for. If you can't find it in the list of recent apps, you can click Add app to add a new app or click View all apps to search a list of all the apps you've added to AdMob.
Click Placements in the sidebar.
Click Add placement.
Enter a name for this placement. Tip: Include relevant information, such as ad format or ad slot location in your app to make it easier to identify later.
Optional: You can create multiple placements by clicking Add another placement. saving. Learn how to add values.
Click Save.

View your placements

Complete the following steps to view the placement ID dimension in your Ads Activity report:

Sign in to your AdMob account at https://admob.google.com.
Click Reports.
In the Ads Activity report, click Mediation.
In the Filter bar, select Placement. Alternatively, click Placement in the Dimension column.

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