These release notes are archives provided for your convenience only and might not reflect current product functionality. For the latest releases, see AdMob Announcements.
Q1 2025
AdMob is supporting key user metrics in the Ads Activity report and Ads Activity card to provide more comprehensive ads performance reporting and deeper analytics.
New user metrics are compatible with a wide range of existing dimensions so you can visualize and break down ads and user metrics together by format, mediation group, ad source, and more! Learn more about metric breakdown rules and partial data scenarios here.
To view user metrics for your apps in the Ads Activity report or Ads Activity card, you need to link your apps to Firebase.
New user metrics in Ads Activity report and Ads Activity card
|
Metric |
Definition |
|---|---|
|
Active users (AU) |
The number of unique users who have opened the app. Active users is sometimes known as DAU (daily active users) when aggregated by date. |
|
Ad viewers (AV) |
The number of unique users who have viewed ads. Ad viewers is sometimes known as DAV (daily ad viewers) when aggregated by date. Note: The number of AVs must meet a minimum threshold before data can be shown. This means you may see zero AV even when the number of impressions is not zero.
|
|
Ad viewer rate |
The percent of active users who have viewed ads. It’s calculated by:
|
|
Ads ARPV |
The average revenue per viewer (ARPV) from ad revenue. It’s calculated by:
|
|
Ads ARPU |
The average revenue per user (ARPU) from ad revenue. It’s calculated by:
ARPU is sometimes known as ARPDAU (average revenue per daily active user) when aggregated by date. |
|
Imps / AU |
The average number of ads seen by an active user. It’s calculated by:
This is sometimes known as ad density or ad load. |
|
Imps / AV |
The average number of ads seen by an ad viewer. It’s calculated by:
|
We’ve introduced some changes to AdMob Mediation. With these changes, it’s easier to manage your ad sources, map ad units and reuse them in multiple mediation groups, and optimize your mediation setup.
- Simplified mediation setup and management
- Increased flexibility in ad source management
- Improved search and filtering
- Automated tasks
Simplified mediation setup and management
We’ve made it easier for you to track and manage your mediation groups. For example:
- You can track the minimum price set for your ads across ad networks by entering the Network eCPM when mapping the ad units.
- When you add an ad unit to a mediation group, AdMob automatically suggests line items based on previously created ad unit mappings.
Increased flexibility in ad source management
You now have the option to manage mediation ad source instances directly from your ad sources tab. This can make it easier to add ad unit mappings, and delete waterfall or bidding ad source instances in your mediation groups. Learn more about managing your ad unit mapping details from your ad source page.
Improved search and filtering
We’ve added search and filtering across your Waterfall and Bidding ad source tabs so you can easily find ad unit mappings.
You’ll be able to search by:
- App name or ID
- Ad unit name or ID
- Network app name or ID
- Network ad unit name or ID
Automated tasks
Automated tasks can save time and prevent errors. Now, instead of manually entering mapping or setup details for each ad source, AdMob will suggest line items based on your previous ad unit mappings.
For example, you can copy ad source credentials, ad units, mappings, segments, and mediation groups.
We’re expanding the Google AdSense, AdMob, and Ad Manager payout options. Publishers in the US can now choose to receive their AdSense, AdMob, or Ad Manager earnings directly to their Hyperwallet account.
PayPal, Venmo, and cash pickup will be available for even more flexibility on how publishers get their payouts. Learn more about PayPal Hyperwallet.
We've made some updates to the Mediation A/B testing that will enhance and accelerate how you analyze your A/B test results.
What’s new?
- Faster test results: We've updated our A/B testing framework to use more granular data when providing recommendations. As a result, we now provide recommendations in just a few days. This allows you to make faster decisions and optimize your mediation setup in much less time.
- Chart reports: We’ve added charts to your A/B tests to make it clearer and easier for you to interpret the results. These charts help you monitor the performance of both Variant A and Variant B in real-time while your A/B test is running. The Summary chart shows you an overview of the key metrics: scaled revenue, eCPM, match rate, and scaled impressions. These charts illustrate how each variant is performing against your key metrics. You click a tab for each metric to review a line chart in greater detail. Each line chart shows daily data and plotted Variant B as a percentage change compared to Variant A.
Learn more about how to analyze your A/B test and take action.
Starting April 2025, we're merging our email opt-in categories: "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices".
This means that if you’re subscribed to our periodic newsletters, you may start to receive performance suggestions such as exclusive performance reports, personalized tips, and webinar invites to help you grow your account.
To give you time to adjust your preferences, we’ll wait 60 days before merging your opt-in settings. If you prefer not to receive performance suggestion emails, please update your subscription preferences within this 60-day window. Please note that you may opt out at any time.
We believe this change will provide you with a more streamlined and valuable email experience.
We’ve introduced a new setting that allows you to control the enablement of high-engagement ads in interstitial and rewarded formats. This app-level setting controls high-performing ads that boost user engagement and improve overall ad performance. High-engagement ads are automatically enabled for all your apps, allowing you to benefit from improved performance. You may choose to disable high-engagement ads in your App settings. Note that this setting does not apply to partner bidding ad units. Learn more about enabling the high-engagement ads setting.