Saved searches and alerts

Saved searches in the Ad review center help you stay on top of ad quality by letting you create and store specific search criteria. You also have the option to enable alerts so that you receive email notifications when saved search criteria are met.

On this page:

About Saved searches and alerts

Instead of repeatedly applying the same filters, you can set up customized searches using any of the eligible Ad review center filters.

Once you've set up a Saved search, the system will continuously monitor incoming ad traffic. If any ad matches your saved search criteria and cumulatively meet a minimum impression threshold, you'll receive email notification. This allows you to quickly identify and resolve low-quality ads, protecting both your user experience and brand reputation.

Note: To create a Saved search, the Status needs to be "Unreviewed", as you can't save searches when the ad status is "Allowed" or "Blocked."
  1. Sign in to Google Ad Manager.
  2. Navigate to Delivery, then Creatives, then Ad review center.
  3. Click into the "Filter or search" box. Review using filters or entering search terms.
  4. Select your preferred filters and click the save icon Save.
  5. Name your search in the prompt.
  6. (Optional) Check the box to Enable alerts.
  7. Click Save.

Enable alerts (Optional)

You can enable alerts in the "Save search" form to receive email notifications when your saved search criteria are met. 

To set up alerts:

  1. Click the Enable alerts button.
  2. Provide the email addresses for "Recipients", that is, those who want to receive alerts. 
  3. In the "Required impressions" box, specify the minimum number of impressions ads that your matching saved search criteria must receive before an alert is triggered.
Note: Email alerts are sent daily if the configured impression threshold is reached.

The impression count aggregates all impressions from creatives that match your saved search criteria.

Example of "Save search" in the ad review center of Google Ad Manager

Eligible Ad review center filters 

Create a saved search by combining any of the following eligible filters in the Ad review center:

  • Advertiser app
  • Advertiser name
  • Publisher domain
  • General category
  • Sensitive category
  • Ad network
  • Size
  • Language
  • Ad type
  • Text
  • Custom labels

Find a saved search 

Use the saved search filter to find all configured searches.

  1. Sign in to Google Ad Manager.
  2. Navigate to Delivery, then Creatives, then Ad review center.
  3. Click into the "Filter or search" box.
  4. Select the "Saved searches" filter.
  5. Select the name of your saved search, for example, "My search."

Example of "Saved searches" in the ad review center of Google Ad Manager

You can also access your saved search by entering the saved search name directly into the "Filter or search" box.

Manage saved searches

The "Manage saved searches" screen displays a filterable table containing all saved searches for the account. This table includes the saved search name, filtering criteria, and alert status.

You can edit or delete your saved searches in Ad Manager.

  1. Go to the "Saved search" filter on the "Filter or search" box.
  2. Click Edit searches.

Example of managing "Saved searches" in the ad review center of Google Ad Manager

Edit an existing saved search

  1. Click the edit icon Edit next to the saved search name.
  2. Make the necessary changes.
  3. Click Save.

Delete a saved search

  1. In the "Edit search", click Delete search.
  2. Click Delete.

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