Set up saved searches and alerts

In the Ad review center, saved searches help you stay on top of ad quality by letting you create and store specific search criteria. You also have the option to enable alerts so that you receive email notifications when saved search criteria are met.

On this page:

About saved searches and alerts

Instead of repeatedly applying the same filters, you can set up customized searches using any of the eligible Ad review center filters.

Once you've set up a saved search, the system will continuously monitor incoming ad traffic. If any ads match your saved search criteria and cumulatively meet a minimum impression threshold, you'll receive an email notification. This allows you to quickly identify and resolve low-quality ads, protecting both your user experience and brand reputation.

Create a saved search and enable alerts

To create a saved search, the ad status needs to be "Unreviewed." Saved searches can’t be set up when the ad status is "Allowed" or "Blocked." 

You can enable alerts during setup of your saved search. With alerts, you can receive an email notification if your saved search criteria are met. 

  1. Sign in to Google Ad Manager.
  2. Click Brand safety, then Ad review center.
  3. Next to , set your search filters as follows:
    1. Click the Product filter and select a product type, such as "Display."
    2. Click the Status filter and select Unreviewed
    3. Click into the "Filter or search" box and add at least one additional eligible filter, such as "Ad network." 
  4. In the search box, click Save.
  5. Under "Save search":
    1. Enter a name for your search.
    2. (Optional) To create an alert, next to "Enable alerts," check the box, then enter the number of impressions required to trigger the alert, and an email address to receive the alert.

      Tip: For alerts, in the "Required impressions" box, specify the minimum number of impressions that ads matching your saved search criteria must receive before an alert is triggered. The impression count aggregates all impressions from creatives that match your saved search criteria.

      In the "Add email recipient" field, you can provide the email addresses of the recipients you want to receive the alert. Email alerts are sent daily if the configured impression threshold is reached.

    3. Click Save.
      Example of "Save search" in the ad review center of Google Ad Manager

Eligible filters for saved search 

To create a saved search in the Ad review center, apply the "Unreviewed" status filter, along with any of the following eligible filters:

  • Ad network
  • Ad type
  • Advertiser app
  • Advertiser name
  • Custom labels
  • General category
  • Language
  • Publisher domain
  • Sensitive category
  • Size
  • Text

Find a saved search 

Use the "Saved searches" filter to find all saved searches as follows:

  1. Sign in to Google Ad Manager.
  2. Click Brand safety, then Ad review center.
  3. In the "Filter or search" box, click .
  4. In the filter menu, select Saved searches.
  5. Select the name of your saved search, such as "My search."
    Example of "Saved searches" in the ad review center of Google Ad Manager
Tip: You can also access your saved search by entering the saved search name directly into the "Filter or search" box. Select the result from the filter menu when it shows, such as "Saved search: My search."

Edit or delete saved searches

The "Saved searches" table contains all saved searches for the account. This table includes the saved search name, filtering criteria, and alert status.

You can edit or delete your saved searches.

  1. Sign in to Google Ad Manager.
  2. Click Brand safety, then Ad review center.
  3. In the "Filter or search" box, click .
  4. In the filter menu, select Saved searches and then Edit searches.
  5. Under "Edit," click Edit for the saved search you want to manage, then choose an option:
    • To edit the saved search, make your changes, such as adding another email recipient, then click Apply
    • To delete the saved search, click Delete and then confirm.
      Example of managing "Saved searches" in the ad review center of Google Ad Manager

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