Explore ad previews, metadata, and other information
In the Ad review center, you can click an ad to open the "Ad details" view. The ad details include the following information:
- Previews: Shows live, variant, and offline previews.
- Metadata: Shows Information about the creative, including its metrics, advertiser, categories, and more.
- Related ads: Shows ads that may have the same destination page or a similar brand, image, or other object.
You can also complete some actions in the ad details view, such as marking an ad reviewed or blocking it.
Jump to a section of the article:
Get started: View and navigate ad details
To view an ad's details:
- Sign in to Google Ad Manager.
- Click Brand safety, then Ad review center.
- (Optional) To locate an ad, apply filters, such as for "Product" or "Status."
- Click an ad to open its details.
- (Optional) Use the following controls to help navigate the ad details view:
- Show or hide the "Ad info" panel: To hide the "Ad info" side panel, next to "Ad info," click
. To show the "Ad info" side panel again, click
.
- Expand or collapse "Ad info" panel: For a wider view of the "Ad info" panel, next to "Ad info," click Expand ad info
or Collapse ad info
.
- View ad details for the next or previous ad: To move to the next or previous ad, at the bottom, click
or
.
- Close ad details: To close the ad details view and return to the main page, in the top-left corner, click
- Show or hide the "Ad info" panel: To hide the "Ad info" side panel, next to "Ad info," click
View ad previews and take actions
When you open ad details, you can view additional information and complete the following actions.
View ad previews
You can view full-size previews of the ad, including a live preview, live variants, and an offline preview.
To view ad previews:
- Follow the steps to view ad details.
- In the top-left corner of the ad’s detail view, click an option:
- Live preview
: Displays the current version of the creative from the advertiser.
- Live variants
: Displays all available creative variations, offering a comprehensive and precise depiction of the ad. This creative state is exclusively available for ads from the Google Display Network (GDN).
- Offline preview
: Provides a historical snapshot taken by Google. Use the offline preview if the live preview doesn't render. Note: Offline ad previews are only available for RTB (real-time bidding) display creatives.
- Live preview
Tip: If an ad preview is missing, you can check for possible reasons why. To report a missing preview, click Report missing preview and then Report to confirm.
Block the ad or take other actions
In the ad details, you can take actions such as block, block and report, and more.
To take action in the ad details:
- Follow the steps to view ad details.
- In the top-right corner of the ad details, choose an option:
- To allow the ad, click Allow ad
.
Learn more about allowing ads. - To block the ad, click Block ad
.
Learn more about blocking ads. - To block and report the ad for violating one or more Google Ads policies, click
and then Block and report ad.
Learn more about blocking and reporting ads. - To find similar ads, click
- To copy the ad's URL, click
- To allow the ad, click Allow ad
View related ads
In ad details, you can view related ads. For example, to view similar ads that you might want to block, you can view the related ads.
To view related ads:
- Follow the steps to view ad details.
- Under "Ad info," click Related ads.
A selection of related ads is shown by default. To view all related ads, click View all.
View ad metadata
Ad metadata includes information about the creative, metrics, advertiser, general categories, and more. The metadata can vary based on the type of creative you select. For example, video ads include the "Video" metadata section.
To view ad metadata:
- Follow the steps to view ad details.
- In the ad details, under "Ad info," click Metadata.
Review the following sections to learn more.
Creative
To view the creative metadata, under "Metadata," click Creative.
Creative metadata includes the following details:
- Creative ID
- Ad type
- Ad size
- File size: File sizes are classified as follows:
- Extra large: >2.5 MB
- Large: 700 KB–2.5 MB
- Medium: 75 KB–700 KB
- Small: <75 KB
- Destination URL: Shows the creative’s destination URL. To block an advertiser’s URL, hover over the URL and then click Block
. To view the advertiser URLs you’ve blocked, visit Block URLs in Protections.
- Policy status: Shows the ad’s deals and open auction status.
- Labels: Labels can help your team filter and find creatives with the associated label. To add or manage labels, click Add labels, enter your changes, and click Apply or Save. Note that deleted labels are removed from all associated creatives.
- Comments: You can add comments for your reference. Unlike labels, your comments aren’t searchable or filterable. To add a comment, click Add comments, then enter your comment and click Save.
Metrics
To view performance-related metrics, under "Metadata", click Metrics.
Note: Metrics data is at the account level. Even if you apply an app or domain filter, it's still shown at the account level.
Metric metadata includes the following details:
- Revenue: Shows the daily revenue generated by an ad over the past 30 days. This chart offers valuable insights into an ad's performance, enabling you to understand the revenue it has accrued over the past 30 days. Note that the Revenue metric is not available for Multiple Customer Management (MCM) publishers.
- CTR: Shows click-through rate (CTR), which is the percentage of impressions that led to a click. This chart helps give you insight into an ad’s performance, but may not be the final figure reflected in your reporting.
- Impressions: Shows the number of impressions per day an ad has had over the past 30 days. You can use the chart to see if an ad has served recently, or if an ad has stopped serving altogether. Note that an ad that hasn't served recently could still show again (unless it's been blocked), but it's less likely the longer the ad doesn't show.
- Impressions by country: Shows the impression distribution at the country level. By default, the top country is shown in Pie chart and list view. Data is shown for up to nine countries, with additional countries grouped under "Others."
Tip: These CTR and Impressions metrics are inclusive of all associated delivery, including through Programmatic Direct and Private Auction deals.
- Shown on: Indicates the site where the ad appears.
Advertiser
To view the advertiser metadata, under "Metadata," click Advertiser.
Advertiser metadata includes the following details:
- Ad network or Google Ads account: View information about the ad network or Google Ads account that owns the ad. To block all ads from the Google Ads account, hover over the account name, and then click Block Note: Blocking ads from a Google Ads account may have a negative impact on your revenue.
Deals
To view deal metadata, under "Metadata," click Deals.
This metadata includes the following details:
- Deal ID
Video
To view video metadata, under "Metadata," click Video.
The video metadata shows for video ads, and includes the following details:
- Ad duration
- Bitrate
- Video frames per second
- Video codec
Audio
To view the audio metadata, under "Metadata," click Audio.
The audio metadata shows for audio ads, and includes the following details:
- Audio codec
- Audio sample rate
- Audio bitrate
- Audio channels
- Audio loudness
App information
To view the app information metadata, under "Metadata," click App information.
This metadata shows for app ads, and includes the following details:
- App name
- App store
- Developer name
Categories (General or Sensitive)
To view metadata related to the categories associated with the ad, under "Metadata," click General categories or Sensitive categories.
This metadata lists categories such as "Home & Garden," "Travel & Tourism," and so on.
To apply a block for a category, hover over a listed category name and click Block . Learn more about blocking general ad categories and sensitive ad categories in Ad Manager.
Why do ads blocked by category still appear in the Ad review center?
When you block an ad by category, you may still find that ad awaiting review in the Ad review center. This is because in the Ad review center we show all ads that have received at least a small number of impressions in the last 30 days.
Why do ads blocked by category still have impressions in the Ad review center even after they've been blocked?
When you block an ad by category, you may still find that ad receives impressions even after it's been blocked. This can occur due to the following factors:
- Blocking delays: There may be a delay of up to 24 hours between the time you block an ad by category and the time that ad is no longer eligible to run on your app or site.
- Creative reclassification: In some cases, the ad might have been reclassified into a blocked category after you've already blocked that ad category.