The Ad review center (ARC) is an Ad Manager feature that helps you review Ad Exchange creatives that have served on your inventory.
As you review ads, you can mark them as reviewed, removing them from the review queue. You can block unwanted ads, and report those you think have violated policies.
To help you locate ads, you can search via text, image, and filters.
The tool supports bulk actions—such as blocking multiple ads at once—and includes an "ad details" view that displays ad metadata, related ads, and more.
Good to know
Before getting started, note the following details:
- Ad blocking: Ad blocking should be used sparingly. Allowing all ads creates the most competitive atmosphere in the ad auction, with the largest number of ads possible competing for an impression. (Note that you can block ads at the product level. For site-by-site blocking, visit Block advertiser URLs.)
- Targeting: The Ad review center supports ads of all targeting types.
- Video creatives: Video creatives can show in all products in the Ad review center (display, video, audio, and mobile app).
- Metrics: CTR and impression metrics are inclusive of all associated delivery, including through Programmatic Direct and Private Auction deals.
Get started with the Ad review center
To help you get started with the Ad review center, we've organized the key articles below. In addition, for a quick overview, visit Get to know the Ad review center interface.
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Review and block adsYou can review and take action on ads that have served on your inventory. For example, as you review delivered creatives, you can mark them "reviewed" to let them keep showing, or block them to prevent them from showing on your pages again. To get started, visit the following articles: |
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Report adsIf you find an ad that you think violates advertising guidelines, you can simultaneously "block and report" the ad. Reporting ads helps Google improve its review processes and ensures that policy-violating creatives are flagged and handled quickly. To get started, visit the following articles: |
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Find and troubleshoot adsThe Ad review center provides several features to help you locate and troubleshoot specific creatives. You can search by text, filter, or image. To troubleshoot a specific creative, you can search for its unique "creative ID" or "ad response ID" to locate the ad, then review its metadata and take corrective action. To get started, visit the following articles: |
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Additional featuresYou can also manage the following features via the Ad review center: |
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