We're introducing a new fan-facing public metric on YouTube Music: Monthly Audience. It will update daily to show an artist's total number of unique listeners and viewers across all formats in the last 28 days.
How is Monthly Audience calculated
Monthly Audience estimates the number of unique users globally who have viewed or listened to an artist’s content in the past month across all YouTube formats.
This metric includes users who have viewed or listened to:
- Videos, including Shorts, uploaded by the artist or their label
- Collaborations featuring the artist’s music uploaded to other channels
- Videos, including Shorts, uploaded by fans with the artist’s music
- Non-music content from the artist’s channel
Is Monthly Audience just listeners on YouTube or YouTube Music?
Monthly Audience takes into account users listening or viewing an artist’s content across all formats on all YouTube surfaces, including YouTube, YouTube Music, and YouTube Kids.
Eligibility requirements for Monthly Audience
To display Monthly Audience your channel must meet requirements:
- Your channel is an Official Artist Channel (OAC).
- Your channel has more than 100,000 subscribers.
- Your channel’s Monthly Audience is over 50,000 listeners.
If your channel does not meet these requirements, it will continue to only display the Subscriber count.