Understand your YouTube video reach

The Reach tab in YouTube Analytics is your key to understanding how viewers find your content. It provides a quick snapshot of key metrics like click-through-rate, watch time, views, and more.

Note: Some reports may not be available on mobile devices.

View your Reach reports

YouTube Studio app for Android

Open the YouTube Studio app .
From the bottom menu, tap Content .
Select the video you’d like to see data for.
Tap the Analytics card.
From the top menu, tap Reach.

YouTube Android app

Open the YouTube app .
Tap your profile picture View channel.
From the middle menu, tap Analytics to view a brief summary of your channel performance.

Reach reports

How viewers find this video

The traffic source types report shows you how your viewers found your content within YouTube and external sources.

External sites or app

The external report shows you the specific external websites and apps where viewers found your content.

YouTube search terms

The YouTube search report shows you what terms viewers searched when they found your content.

Content suggesting this video

The suggested videos report shows you which videos viewers watched from suggestions.

Playlists featuring this video

The playlists report shows you which playlists lead to traffic on your content.

Understand types of traffic sources

Traffic to your videos can come from either within YouTube, or from external sources. You’ll see both on the “How viewers find this video” card.

Traffic from within YouTube

Browse features		Traffic from the Home, subscriptions, Watch Later, Trending/Explore, and other browsing features.
Channel pages		Traffic from your YouTube channel or other YouTube channels.
Campaign cards		Traffic from content owner campaign cards.
End screens		Traffic from creator end screens.
Shorts		Traffic from the Shorts vertical viewing experience.
Notifications		Traffic from notifications and emails sent to your subscribers.
	Notifications to belled subscribers	Traffic from notifications sent to your subscribers who turned on "All notifications" for your channel and turned on YouTube notifications on their device.
	Other app notifications	Traffic from personalized notifications, email notifications, inbox, and digests.
Other YouTube features		Traffic from within YouTube that doesn't fall in any other category.
Playlists		Traffic from any playlist that included one of your videos. These playlists can be your own playlist or another creator's playlist. This traffic also includes users' "Liked videos" and "Favorite videos" playlists. You can see specific playlists that drove traffic to your videos on the “Traffic source: Playlists” card of the Reach tab.
Remixed video		Traffic from visual remixes of your content.
Sound pages		Traffic from the shared audio results page found in the Shorts vertical viewing experience.
Suggested videos		Traffic from suggestions that appear next to or after other videos, and from links in video descriptions. You can see specific videos on the “Traffic source: Suggested videos” card of the Reach tab.
Video cards		Traffic coming from a card in another video.
YouTube advertising		If your video is used as an ad on YouTube, you’ll see “YouTube advertising” as a traffic source. Views from skippable ads longer than 10 seconds are counted if they're watched for 30 seconds or until they're finished. Non-skippable ads never qualify as views in YouTube Analytics.
YouTube search		Traffic from YouTube search results. You can see specific search terms on the “Traffic source: YouTube Search” card of the Reach tab.
Product pages		Traffic from YouTube product pages.

Traffic from external sources

External sources	Traffic from websites and apps that have your YouTube video embedded or linked to. You can see specific external sites and sources on the “External sites or app” card of the Reach tab.
Direct or unknown sources	Traffic from direct URL entry, bookmarks, signed out viewers, and unidentified apps.

Metrics to know

Impressions	How many times your thumbnails were shown to viewers on YouTube through registered impressions.
Impressions click-through-rate	How often viewers watched a video after seeing a thumbnail.
Stayed to watch	The percentage of times viewers stayed to watch past the initial seconds of a Short.
Views	The number of legitimate views for your channels or videos. YouTube has changed how views are counted on Shorts. Learn about Shorts view count changes.
Unique viewers	Estimated number of viewers that watched your content within the selected date range. For Shorts, this is calculated from engaged views and their corresponding watch time.
Average view duration	Average minutes watched among those who stayed to watch. For Shorts, this is calculated from engaged views and their corresponding watch time.
Watch time (hours)	The amount of time viewers have watched your video.

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