A Change to How We Count Views on Shorts

We recognize that you want a deeper understanding of how your short-form videos are performing holistically, including when you’re posting across multiple platforms. So, beginning on 3/31/2025, Shorts views will count the number of times your Short starts to play or replay with no minimum watch time requirement.

Historically on YouTube, a view had been counted after a Short was played for a certain number of seconds. However, we’ve heard that you want to understand how often your Shorts are seen, which is why we’re making this update!

 

 

From 3/31/2025 onward, you’ll start to see the new Shorts views metric applied wherever Shorts views are shown on YouTube. Views may be higher moving forward. We hope that this deeper understanding of your Shorts performance will help you inform your content strategy, better represent your work to potential brand or agency partners, and give you a fuller picture of your overall reach if you’re posting on multiple platforms! 

We’re really excited about this and hope you are too. 

- Meaghan, TeamYouTube