According to guidance from the FTC, if your video has actors, characters, activities, games, songs, stories or other subject matter that reflects an intent to target children, it's likely to be 'Made for Kids'. If not, it's unlikely that your content needs to be marked as 'Made for Kids'.
A video is not necessarily Made for Kids just because:
- It's safe or appropriate for everyone to watch (aka it's 'family friendly')
- It covers an activity that's traditionally associated with children
- Children may incidentally see it
Here are some examples of the types of videos that could be considered 'general audience', in the absence of information suggesting an intent to target children:
- A DIY video teaching hobbyists how to remake dolls or to make clay figures
- A family vlog about an amusement park visit
- A video featuring detailed instructions around creating mods
- A satirical video with adults singing along to children's songs
- An animated programme that appeals to everyone
- A Minecraft video that includes adult humour
Remember to carefully consider who you're trying to reach with your videos as you evaluate your content and the factors above.