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YouTube Self-Certification overview

When you have access to Self-Certification, we’ll ask you to self-rate your videos against our advertiser-friendly content guidelines.

Subscribe to the YouTube Creators channel for the latest news, updates, and tips.

Why Self-Certification?

Your input can help us make monetization decisions faster and more accurately. With Self-Certification:

  1. You can tell us what’s in your video.
  2. Our automated systems will then check and decide.
  3. If you disagree with our automated systems, you can request a human review.
  4. The reviewer will check out your video, and give feedback. You can see where you and the reviewer disagree (for example, “inappropriate language” or “sensitive issues”) on content within that video.

If you consistently rate your videos accurately, we’ll rely on your input over our automated systems. Your input will also be used to improve our systems for the entire community of monetizing creators.

Self-Certification is available for content marked as “made for kids”. Learn more about best practices for kids and family content, as well as our advertiser-friendly content guidelines designed specifically for kids content.

What you need to do

With Self-Certification, you’ll need to rate:

  • All new videos that you turn on ads for.
  • Previously uploaded videos that you now want to turn on ads for.

You don't have to rate existing videos that have ads turned on.

Understand your rating status

When you’re in the program, you’ll find a rating accuracy page.

  • Check your rating accuracy.
  • Check where you and YouTube disagreed on the rating.
  • Request feedback from our raters or view feedback our raters gave.

You can see how well your ratings history matches with that of our systems and human reviewers. We can typically determine how accurate you are after you’ve rated 20 videos. This info is important because the more accurate your ratings are, the more we can use them to decide which ads to run.

Program FAQs

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