Manage what types of ads you see on YouTube videos

Why am I seeing ads on YouTube videos?

You may see different types of ads on YouTube. The ads you see may be based on the content of the video you're viewing, among other factors. Other factors that decide the ads you see include:

• Info in your Google Account, like your age range and gender
• Other activity on Google services, like Google Ads
• Types of websites you visit and mobile app activity on your device
• Websites and apps you've visited that belong to businesses that advertise with Google
• Info we get about you from partners

We strive to improve your ads experience by implementing policies to make the ads more relevant. If you see ads that you think are inappropriate, you can let us know by submitting feedback.

How can I control the ads that I see on videos?

You can control the ads that you see on YouTube in your Ad Settings. Note that you can also view, delete, or pause your YouTube watch history.

How can I improve my ad experience?

While watching videos, you may be asked to rate ads with a thumbs up or thumbs down. Based on your feedback, we'll try to show you ads that you're interested in.

How can I report an ad?

If you see an ad that is inappropriate or even violates Google’s ad policies, you can report it.

To report the ad, select Info on the ad Why this ad Report this ad, or choose to fill out and submit this form. Our team will then review your ad report and take action if appropriate.

Reporting ads is available on YouTube mobile and desktop.

YouTube Premium and Premium Lite

YouTube Premium is a paid membership, available in certain countries/regions, which gives you an increased video and music experience across YouTube, YouTube Music, and YouTube Kids.

You can watch millions of videos without ads with YouTube Premium. These ads include ones that appear in the Watch Page and Shorts Feed. You may still see branding or promotions embedded in content, when such messaging is added by the creator. You may also see links in and around content that is added by the creator. These links could be for their website, merchandise, event tickets, or other related destinations they're promoting. Ad-free videos are supported across all devices and platforms where you can sign in with your YouTube account. Learn more about the benefits of a YouTube Premium membership.

Premium Lite memberships offer reduced ad interruptions. On Premium Lite, ads may still appear on music content, Shorts, and when you search or browse.