If your video isn't suitable for most advertisers, it will have a yellow dollar sign icon next to it: 
A video is marked as 'Not suitable for most advertisers' if:
- Our automated systems think that your content isn't suitable for all brands.
- Our human experts have confirmed that your video doesn't meet our advertiser-friendly content guidelines.
How monetisation status is applied
During the upload process, we use our ad suitability review process to figure out if a video meets our advertiser-friendly content guidelines. We also check scheduled live streams. Before the stream goes live, our systems will look at the title, description, thumbnail and tags.
If you're not sure why your video has the yellow icon, review our advertiser-friendly content guidelines. Make sure that you review the video's title, description, thumbnail and tags. Videos without a title or metadata may not give enough context to help our systems understand if the content is suitable for all advertisers.
When to ask for a review
Check your video against the criteria listed in our advertiser-friendly content guidelines. If your video meets all the criteria for 'This content can earn ad revenue', you should request a review. Learn more about how monetisation reviews work.
Appeal an ad suitability restriction
After you've uploaded and your video has gone through our ad suitability review process and you've received a yellow icon, you can still appeal the decision. Your appeal will be sent to an expert and their decisions help our systems to get smarter over time.
Note: Deleting and re-uploading a video won't help.
To submit an appeal:
- Sign in to YouTube Studio.
- From the left menu, click Content
.
- Go to the video that you want to appeal.
- Next to the video, in the Restrictions column, hover over Ad suitability.
- Click REQUEST REVIEW. Follow the on-screen instructions.
.Note: You only get the option to appeal if your video is eligible. After you submit an appeal, the text next to the video updates with your appeal status.
Request an additional ad suitability restriction review
Your video may be eligible for one additional human review. To find out whether your video is eligible, use this self-help flow.
Check additional review eligibility
If you are based in the European Union and disagree with how your video has been rated, there may be additional resolution options available to you. (Routing ID: MHQU)
How the appeal process works
When you request a human review, an expert will look at the video. They will spend time watching the video and review its content, title and metadata against our advertiser-friendly content guidelines. Learn more about how monetisation reviews work.
When a final decision has been made on your video, you will receive an email update.
Note: Bear in mind that the video's icon status may change after you've submitted your video for review. Our systems will continue to run their scans until the review has been completed.
How long the review takes
We know that these reviews are important to you and your revenue. Human reviews can take up to seven days. After a review has been completed, you will receive an email with the monetisation decision. After your one additional review, the reviewer's decision will be final and the video's monetisation status won't change.