Request a human review of videos marked as 'Not suitable for most advertisers'

During the upload process, we use our ad suitability review process to figure out if a video meets our advertiser-friendly content guidelines. We also check scheduled live streams. Before the stream goes live, our systems will look at the title, description, thumbnail and tags.

If you're not sure why your video has the yellow icon, review our advertiser-friendly content guidelines. Make sure that you review the video's title, description, thumbnail and tags. Videos without a title or metadata may not give enough context to help our systems understand if the content is suitable for all advertisers.

When to ask for a review

Check your video against the criteria listed in our advertiser-friendly content guidelines. If your video meets all the criteria for 'This content can earn ad revenue', you should request a review. Learn more about how monetisation reviews work.

After you've uploaded and your video has gone through our ad suitability review process and you've received a yellow icon, you can still appeal the decision.  Your appeal will be sent to an expert and their decisions help our systems to get smarter over time.

Note: Deleting and re-uploading a video won't help.

To submit an appeal:

1. Sign in to YouTube Studio.
2. From the left menu, click Content .
3. Go to the video that you want to appeal.
4. Next to the video, in the Restrictions column, hover over Ad suitability.
5. Click REQUEST REVIEW. Follow the on-screen instructions.

Note: You only get the option to appeal if your video is eligible. After you submit an appeal, the text next to the video updates with your appeal status.

Check additional review eligibility

If you are based in the European Union and disagree with how your video has been rated, there may be additional resolution options available to you. (Routing ID: MHQU)