In this article, you’ll learn about the policies all advertisers must follow and how we review ads.
Our policies
To place ads on YouTube, you’ll have to comply with:
- Google Ad Policies
- YouTube-specific ad policies
- Ad formats & features
- Targeting & serving
- If you place ads on YouTube Kids, check out our YouTube Kids advertising policies for more specific guidance.
- YouTube Community Guidelines
- Technical Guidelines
Policy guidelines
Below you’ll find more detailed info about our policy guidelines:
Prohibited contentContent you can't advertise on the Google Network |
Prohibited practicesWhat you can't do when advertising with us |
Restricted contentContent you can advertise, but with limitations |
Editorial and technicalQuality standards for your ads, websites, and apps |
Other important policiesAds are particularly visible when they appear on YouTube. The links below include other policies that are applied to any ad running on our platform: |
|
Where policies apply
Our policies apply to all portions of your content, including:
- Text in ad
- Creative elements in ad
- Content of your site or the content of your channel or video
Once your ad is created, it will automatically be reviewed. Learn more about our ad review process below.
How we review ads
After you create or edit an ad or extension, the review process begins automatically.
About our policies
YouTube is committed to providing an advertising service with fair and consistent policies that benefit our users, advertisers, and partners. To achieve this goal, we maintain high standards for ads accepted on our site. These also include ones embodied by our technical, community, and advertising guidelines and policies.