Best practices for music partners on first-party Shorts claiming

These features are only available to music partners who use YouTube Studio Content Manager.
Note: This article applies only to music partners who have a Shorts agreement with YouTube.

The types of claims on a Short, among other factors, influence whether it is available for remix and correctly reflected in YouTube Studio Content Manager. Music partners should follow the best practices below to ensure their Shorts are remixable and attributable.

Uploading Shorts using Shorts Creation Tools

Regardless whether your Short contains music or not, in the first place we recommend creating Shorts by using YouTube Shorts creation tools. This ensures that the Shorts are automatically claimed with the appropriate asset type (Web) and in case the music was used, have an In-product (Shorts) claim from a Sound Recording or a Music Video asset. This solution allows for music attribution and remixability of the Short.

To find claimed videos with an In-product (Shorts) claim in your YouTube Studio Content Manager:

  1. Sign in to Studio Content Manager.
  2. From the left menu, select Claimed videos .
  3. Click the filter bar and then Origin and then In-product (Shorts) and then Apply.

If you have a long form video, you have an option to create a Short directly from it using the Remix feature, which also ensures proper attribution, remixability and asset type. Learn more about Shorts creation from a music video here.

Note: Shorts longer than one minute that have an active third-party Content ID claim, regardless of the policy, will be blocked on YouTube.

Uploading Shorts using Content Delivery or standard upload

If your workflow does not allow you to create Shorts by using YouTube Shorts creation tools, you can consider the following claiming practices.

Desktop upload

During the video upload process, you need to manually select the Web asset type in the Rights Management tab.

Content updates upload

Use the “Web Video” template from the Content updates tab to upload a Short.

After the video is uploaded, the Content ID system can make a “first-party” match claim, which indicates music usage in a Short. It works in a similar way to the synchronization claim and allows your Shorts to be remixable and have the music attribution through the Sound Recording or Music Video asset ISRC. Most of the first-party match claims are created within the first few minutes from upload.

Note that claiming Shorts with the Music Video assets is not policy compliant. Videos claimed with a Music Video asset must fulfill specific criteria. Learn more about Music Video assets here.

Change the asset type for existing uploads

If you have an existing Short with as an upload claim from a Music Video asset, you can change the asset type from Music Video to Web. Use the CSV “Web Video - Update” template from the Content updates tab and populate the web_asset_id field with the asset ID. After the package processes successfully, the asset type should be converted from Music Video to Web. The asset title, custom ID, labels, policy and ownership should remain unchanged. You should provide any missing asset metadata fields, for example, ISRC.

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