YouTube Shopping merchant hub

YouTube Shopping enables you to connect your shop to YouTube, allowing viewers to purchase your products directly. This hub will guide you through the steps to set up and optimise your shopping experience.

YouTube Shopping: Tag and sell products from your shop

Subscribe to the YouTube Creators channel for the latest news, updates and tips.

Eligibility

To use YouTube Shopping features, your channel must meet specific criteria. Review the requirements here.

Shop

Connect an existing shop or create a new one through an approved shopping platform. This is the first step in offering products on YouTube.

Products

Maximise sales by listing products effectively. Use clear titles, highlight key features in descriptions and include high-quality images. Optimise for conversions.

Revenue 

Use YouTube's Shopping features to promote your products and convert viewers into customers. These strategies can maximise your sales potential.

Analytics 

Use Shopping reports to track product performance over time. This data can inform your product strategy and improve engagement.

Get creator tips for YouTube policies and guidelines.

Please take these rules seriously. If a YouTube creator's on and/or off-platform behaviour harms our users, community, employees or ecosystem, we may respond based on a number of factors including, but not limited to, the egregiousness of their actions and whether a pattern of harmful behaviour exists. Our response will range from suspending a creator's privileges to account termination.

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