Viewers are already coming to creators to shop for what they love, and find info about products they trust. With YouTube Shopping, eligible creators can easily promote and sell products from their own stores or sell products from participating brands across YouTube. In doing so, they can enhance their fans’ shopping journey.
Viewers watched 30B watch hours of shopping related videos on YouTube in 2023.¹
YouTube Shopping: Tag & Sell Products from Your Store
Two ways to tag and sell products:
- Connect products from your shop: Link your store to YouTube to show your products on your channel and tag them in your videos.
- Tag products from other brands: Join the YouTube Shopping affiliate program to tag and sell products from other brands or retailers, and earn sales commissions while doing so.
YouTube Shopping Affiliate Program
Things to keep in mind
| Help fans discover new favorites | |
| Make it easy for fans to find new favorites, from your own products to other brands. Guide fans with honest recommendations, candid takes and exclusive deals. Create engaging Shopping content that doesn’t just sell but inspires. | |
| Make it easy for fans to shop while they watch | |
| Easily tag products in your videos to seamlessly integrate shopping into the watch experience. Fans can checkout on the retailer's site without ever leaving your video. | |
| Watch your passion pay off | |
| Tag products consistently and watch your earnings build over time. Tagging products helps you increase discoverability of your content with viewers and visibility with brands. | |
We recommend
- Use the Shopping tab in your YouTube Studio as a control center for all things shopping. Here you can perform key tasks such as store linking or tracking the engagement with your tagged products.
- Tag products in at least 2-3 videos, and track their performance over the next 30-60 days for visible results.
- We recommend adding timestamps to your tagged products to more prominently showcase a specific product on screen, at the right time.
- Use the promotions & price reduction features to help build excitement and offer viewers the latest info and deals on products.
Next: check out: Tips for selling your own products
¹Source: YouTube Internal Data, Global, 2023