Creator-initiated video linking

As a creator, you can link brands to your videos. This adds a 'Paid promotion' label to your content and unlocks advanced features. You can do this when uploading or editing a video in the YouTube Studio mobile app.

Note: You can only send video link requests to brands from within the YouTube Studio mobile app, and you can only send one link request per video. Currently, this feature is only available to creators with a minimum of 4,000 subscribers that are part of the YouTube Partner Programme.

Linking your video to a brand's Google Ads account(s) lets the brand:

  • See your video's performance insights, including views and engagement.
  • Show ads to viewers who watch your video.
  • Promote your video as part of an ad campaign.

Note: Creators are advised to discuss video usage rights with advertisers and obtain all required agreements independently.

Android iPhone and iPad

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