Hyping videos eligibility, availability and policies

Important: This feature is currently in a limited beta and is only available in certain countries at this time.

Hype is a limited beta for creators in the YouTube Partner Programme with 500 to 500,000 subscribers. If you no longer have access to hype, it means that your subscriber count has grown beyond this range or your channel is not in the YPP.

Your viewers can hype your videos to show their excitement for your content and help your channel get discovered by new audiences. Learn how to turn on and manage your hyped videos.

How does hyping a video work?

1. Upload a video

For the first seven days after you've published a video, viewers who tap Like will see the option to hype. When a video is hyped, hype points are immediately applied to the video. Not all videos are eligible during this limited beta.

2. Empower your fans

With Hype, viewers can rally around your latest upload and let everyone know that it's worth watching. Videos with the most hype points each week appear on a country-specific leaderboard that's ranked by top hyped videos from the viewers in that country.

3. Watch fans help grow your channel

Along with the top hyped videos being featured on the leaderboard, you may also see them highlighted across YouTube with a special 'hyped' badge for the first seven days. Your viewers can hype a limited number of times at no cost for a specific video that has been published in the last seven days. They can also pay to hype a video even more in certain locations.

Eligibility for channels and individual videos

Eligibility for channels

Only a subset of channels in the YouTube Partner Programme with 500 to 500,000 subscribers are eligible for this feature. For your video to be eligible for hype, make sure that you first meet the minimum requirements for fan funding features.
You live in Brazil, Türkiye or Taiwan.
You (and your MCN) have accepted and comply with our terms and policies (including the relevant Commerce Product Module).

If your channel is eligible to be hyped, you will see the Hype tab in the Earn section of YouTube Studio on your desktop.

Eligibility for individual videos

Note: We want the ability to hype to appeal to a wide range of audiences, so we reserve the right to modify, add or make changes to this list at any time.

Accordingly, similar to our eligibility for Super Thanks, content that is not eligible for hype includes, but is not limited to:

Age-restricted content
Misleading, clickbaity or sensational content
Unlisted videos
Private videos
Made for Kids content
Videos with Content ID claims
Videos with YouTube Giving fundraisers
Live streams or Premieres whilst live (available on archived long-form videos afterwards)
YouTube Shorts

Availability

Hype is available in these locations:

Brazil – hype at no cost and for a cost
Türkiye – hype at no cost and for a cost
Taiwan – hype at no cost (only option)

Policies for hype videos

Participating creators (and MCNs) must accept and comply with:

The YouTube Terms of Service
The YouTube Community Guidelines
The YouTube Channel Monetisation Policies
All policies that apply to YouTube fan funding features, including the Commerce Product Module.
All applicable laws as required by YouTube's Terms of Service. Money that you get from hype may be treated differently based on laws that apply to you and your activities.

Additional information

We are gradually rolling out the option to hype a video. As we are developing the functionality, we want the option to hype a video to support content that is appropriate for all audiences. Accordingly, we reserve the right to revise our policies as necessary, and to remove the option to hype from channels and remove content that violates our policies from the leaderboard.

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