The YouTube Shopping affiliate programme overview and eligibility

YouTube Shopping affiliate programme 🛍️

The YouTube Shopping affiliate programme gives you a way to earn money on YouTube while helping your audience to find products that they love. Through this programme, you can:

Help your fans to discover: When you tag products in your content, fans can quickly scan for helpful information like pricing and keep watching your video while they check out on the retailer's site.
Get more from your YouTube business: The affiliate programme helps to get your great shopping content in front of more brands and viewers across YouTube – increasing your overall earnings potential with YouTube. You'll also earn competitive commission when fans buy products on the retailer's site.
Spend more time creating: Since you can tag products, get insights and review earnings in YouTube Studio, you can spend more time creating content that people love and less time managing links.

Note: This programme is currently available for eligible creators in the United States, South Korea, Indonesia, Thailand, Vietnam, Malaysia, the Philippines, India and Singapore. If you would like to express interest in joining early or recommend specific brands, please fill in this form. Filling in the form does not guarantee an invitation.

YouTube Shopping affiliate programme

Creator eligibility requirements

Note: Eligibility criteria for the YouTube Shopping affiliate programme might be different for pilot programmes.

To be invited to the programme, you must meet these minimum creator eligibility requirements:

Your channel must be in the YouTube Partner Programme.
Your channel must have more than 10,000 subscribers.
You must be based in the United States, South Korea, Indonesia, Thailand, Vietnam, Malaysia, the Philippines, India or Singapore.
Your channel must not be a music channel or Official Artist Channel, nor associated with music partners. Music partners may include music labels, distributors, publishers or Vevo.
Your channel audience must not be set as Made for Kids and your channel must not have a significant number of videos set as Made for Kids.

How to join

Once you have qualified to join the programme, you can sign up in YouTube Studio.

Sign in to YouTube Studio.
From the left menu, select Earn.
Under Programmes, click Join now.
Review and accept the YouTube Shopping affiliate programme Terms of Service.
You're in! You can start tagging products in your content. Make sure that you follow the tagging guidelines.

Affiliate Hub

Note: Currently, this feature is only available in the United States and South Korea.

Find the growing list of participating affiliate sellers and offers where you can view their commission percentages and learn more. You can request product samples, view products that are on sale and find higher commissions from sellers.

Open YouTube Studio .
At the bottom, tap Earn Shopping Affiliate sellers and offers.
Under 'Get in on the action', you can tap Commission, Promotions or Samples.

Note: Select a seller for more details. You can also sort the sellers alphabetically or by highest commission.

Affiliate sellers lists

Once you're a part of the programme, you can start tagging products from our growing list of sellers, including:

List of affiliate sellers

Note:

This is not the complete list of sellers. You can find the complete list of affiliate sellers in YouTube Studio.
If you are a brand or retailer interested in joining this programme, please fill in this brand/retailer interest form. Filling in the form does not guarantee an invitation.
If you are a Shopify merchant in the United States, learn more on how to join directly.

Add the 'YouTube Shopping' extension

Note: This feature is currently only available in the United States, India, Indonesia, South Korea, Thailand and Vietnam on the Chrome Web Store.

NEW: YouTube Shopping Chrome extension

You can easily save products to tag in your video later and see commission rates with the extension. Add the 'YouTube Shopping' extension and get started. Learn more about how to install and manage extensions.

Understand your earnings

Every participating brand and retailer will set their commission rates and attribution window for each product. Commission percentages will be displayed by each product offer. Once a viewer clicks on your tagged product and makes a purchase on the retailer's site, you may earn commission. You can use YouTube Analytics to check your YouTube revenue.

Note: Commission earned will be paid through AdSense for YouTube within 60 to 120 days of the purchase to account for customer returns. If a customer returns the product, the commission will be reversed.

YouTube Shopping affiliate performance bonus

Note: Some creators may not be eligible for the YouTube Shopping affiliate performance bonus programme if they are already participating in other incentive programmes from YouTube.

The YouTube Shopping affiliate performance bonus gives eligible creators an exclusive opportunity to boost earnings by tagging products in your content. This bonus doesn't replace other ongoing brand and retailer incentives and is in addition to commissions earned on sales driven.

Bonus period

You may earn a bonus based on the total sales of your tagged products between these periods (which reset each month):

1–30 November 2024.
1–31 December 2024.

Bonus sales tiers

Note: This performance bonus tier is specific to eligible creators in the United States.

Eligible creators must meet the following sales tiers to earn one bonus per month (amounts in USD):

$50 bonus for driving $1,000 in total product sales
$300 bonus for driving $4,000 in total product sales
$650 bonus for driving $8,000 in total product sales
$1,750 bonus for driving $17,500 in total product sales

The bonus tiers are not additive and will reset during each bonus period. You will earn the bonus amount of the highest tier of sales driven.

Bonus payment

The earned bonus payment will be calculated based on your total sales, minus the value of any returns made within the 45 days after the bonus period ends. Your earned bonus payment will show up in your AdSense account within 120 days of the programme ending each month.

Note: The YouTube Shopping affiliate performance bonus is governed by the YouTube Affiliate Programme Terms of Service. Google may terminate the YouTube Shopping affiliate performance bonus at any time with notice. Google reserves the right to deny payment for reasons including transactions generated through deceptive, abusive, fraudulent or other invalid means as determined by Google.

Paid product placements, sponsorships and endorsements

If you include paid product placements, endorsements, sponsorships or other content that requires disclosure to viewers in your videos, you need to follow YouTube's paid product placement policies. Learn how to add paid product placements, sponsorships and endorsements.

Troubleshooting sign-up issues

Common approaches to resolve errors during sign-up

Here are common approaches to resolve errors that you may encounter when signing up:

Your channel may not be eligible. Review the eligibility criteria above to confirm whether your channel meets the requirements.
If your channel is managed by a content owner, you must have the content owner accept the agreement on your behalf.
You may be signed in to the wrong YouTube channel. Switch to the channel that you believe to be eligible and try again.

Note: After confirming that your issue does not fall into one of the scenarios above, contact Creator Support for further assistance.

Best practices and resources

Get the most from the affiliate programme

To get the most out of the affiliate programme from day one, we recommend:

Feature sales and promos from popular brands: Check if the product that you want to feature is available for commission and plan your content around the sales and promos that are most relevant to you.

Tag relevant products and use a CTA to drive sales: Tag your content with products featured within your video or Short and use a call to action to let your audience know that they can shop.

Use the bulk tagging feature to tag products across videos: In the Earn section of YouTube Studio, go to the Shopping tab and then Tag products review the videos with suggested products to tag that were found in the video's description.

To tag certain products, click the product image click TAG next to the relevant products or TAG ALL for all products.
To tag products for one or more videos, select the relevant videos or select all videos TAG.

Get inspiration from brands and creators: Take a look at affiliate content from YouTube creators for content inspiration.

Creator Starter Pack: A starter pack filled with resources like setup tips, best practices and fun stickers to add to your content.

Affiliate creator playlist: Get inspiration here from other creators by taking a look at their affiliate content on YouTube.

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