Create a licence strategy

A licence strategy specifies the terms that a YouTube creator agrees to when they buy a licence for your content on YouTube Creator Music. There are two types of licence strategies that you can create:

• Platform licence strategy: Applies to any YouTube creator who wants to license your content.
• Channel-based licence strategy: Applies to certain channels that you specify.

When you create a licence strategy, you can choose from preset price points or customise your own. Learn more about licence pricing.

Create a platform strategy

To create a platform strategy, you first need to have the licence management feature assigned to your Content Manager role. Then, use these steps to create the strategy:

1. Sign in to Studio Content Manager.
2. From the left menu, select Licence management .
3. On the Platform strategies tab, click CREATE PLATFORM STRATEGY.
4. In the Strategy title box, enter a title for your licence strategy.
   • Choose a unique name that summarises the strategy's action and clearly distinguishes it from other licence strategies.
5. Under Pricing strategy, choose either a preset licence strategy (Promotional, Balanced, Premium or Free of charge) or select Custom to define your own price points. Learn more about licence pricing.
   If a publisher has provided a pricing floor, your licence strategy must meet the minimum price set by the publisher. A licence strategy is ineligible if just one channel segment's pricing is less than the publisher's price for that asset.
6. Under Additional details, set the Licence duration (how long a creator can use your content) to 2 years, 5 years, 10 years or Perpetuity. After a licence has expired, a Content ID claim can be created on a video if your content is used.
   Note: Territorial usage indicates where in the world the licence allows the content to be used. Licence usage indicates the number of videos in which a creator can use the content.
7. Click SAVE.

 Once your licence strategy has been created, you can view it and edit it from the Licensing tab. Learn more.

Tip: When creating a custom licence strategy, you can click the copy icon to insert the same price in all creator segments or click the multiplier icon to use a multiplier that adjusts the price points based on the different creator segments.

Create a channel-based strategy

Channel-based licence strategies let you exempt channels that license your assets from Content ID claims that affect monetisation. You do this by giving these channels a free-of-charge licence to use certain assets that you specify.

To create a channel-based strategy, you first need to have the channel-based licence management feature assigned to your Content Manager role. Then, use these steps to create the strategy:

1. Sign in to Studio Content Manager.
2. From the left menu, select Licence management .
3. Click the Channel-based strategies tab.
4. Click CREATE CHANNEL-BASED STRATEGY.
5. In the Strategy title box, enter a title for your licence strategy.
   • Choose a unique name that summarises the strategy's action and clearly distinguishes it from other licence strategies.
6. In the Channels box, enter the channel IDs.
   • Channel ID is the 24-character alphanumeric string that starts with 'UC' in the channel URL.
7. In the Additional details section, set the Licence duration (how long a creator can use your content) to 2 years, 5 years, 10 years or Perpetuity. After a licence has expired, a Content ID claim can be created on a video if your content is used.
   Note: Territorial usage indicates where in the world the licence allows the content to be used. Licence usage indicates the number of videos in which a creator can use the content.
8. Click SAVE.

Once your channel-based licence strategy has been created, you can view it and edit it from the Channel-based strategies tab. Learn more.

Publisher floor pricing

Some publishers set floor pricing on assets that they own, representing the lowest price at which a track can be licensed. When a publisher sets a floor price, the label/distributor must meet the price set in Studio Content Manager.

If you have used preset licence strategies that don't meet a publisher's floor price, the strategy will automatically update in Creator Music to prevent loss of licensability.