How to use YouTube Live Redirect

You can send your live stream's viewers to a Premiere to build excitement or send them to another channel's live stream to help other creators grow.

Once your live stream ends, auto-play will move your viewers to the Premiere or live stream of your choice.

Eligibility

This feature is available to creators sending a redirect that have more than 1,000 subscribers and no Community Guidelines strikes.

Live Redirect

Live Redirect best practices:

• Set up your Premiere before setting up your live stream.
• Remember to tell your audience that when the live stream ends, wait for a few seconds for their screens to reload to the Premiere.
• Pin a live chat message on your Premiere watch page that directs viewers to your live stream.
• Allow other streamers to redirect to your live stream.

Redirect your live stream viewers

To redirect your live stream viewers:

1. Go to YouTube Studio.
2. Click Content .
3. Go to the Live tab.
4. Hover over the video that you want to redirect from Edit .
5. Click Customisation.
6. Under 'Redirect', click Add.
7. Choose a Premiere or search for another channel's live stream to redirect to.
8. When your live stream ends, you'll see a confirmation saying that your viewers will be redirected.

Redirect your Premiere viewers

To redirect your Premiere viewers:

1. Go to YouTube Studio.
2. Click Content .
3. Go to the Live tab.
4. Hover over the Premiere video that you want to redirect from Edit .
5. Click Customisation.
6. Under 'Redirect', click Add.
7. Choose another Premiere or search for another channel's live stream.
8. When your Premiere ends, your viewers will be redirected.

Change who can redirect to you

1. Go to YouTube Studio.
2. On the left, click Settings Community.

3. Choose from the permissions settings in the channel settings that can be used to redirect content.

   • 'Channels that I subscribe to can redirect to my content' – by default, any channel that you're subscribed to can redirect to your content, unless your channel subscriptions are set to private. Learn how to change your subscriptions to public.

   • 'All channels can redirect to my content' – by selecting this setting, any creator can redirect to your content. This setting cannot be used with 'Channels that I subscribe to can redirect to my content' or the manual redirect list.

   • 'Specific channels that can redirect to my content' – manually add approved channels that can redirect to your content in the text box. Up to 100 channels can be added to the list and can be used with the 'Channels that I subscribe to can redirect to my content' permissions setting.

4. Click Save.