Understanding How the Google Trends Explore Page uses Gemini models

Google Trends uses Gemini models, our most capable family of AI models, in an interactive side panel on the redesigned explore page, intended to help users more easily explore search trends, find inspiration, and dive deeper into relevant topics. This side panel shows and compares relevant search terms based on a user’s inputted text, and offers follow-up prompts designed to help find deeper insights and broader trends related to their original search.

Generative AI features on Google Trends are experimental. These features may display inaccurate information. Responses do not represent Google’s views. Don’t rely on these features as medical, legal, financial, or other professional advice.

How Search Term Suggestions Work

Using the enhanced Explore page experience with Gemini models is a simple process:

Start Experience: Click on the “Suggest search terms” button to open the side panel
Your Input: Enter your desired text into the search box titled “What’s your area of interest?” and press Enter.
Output: Based on your query, Gemini capabilities in Google Trends will generate and compare trends for a list of up to eight suggested search terms. In some cases you may see: “I'm sorry, I can't help with that.” in which case you may need to try a different request or try searching later. The side panel will also display related ideas to explore further. A short explanation of the request is shown above the search terms.
Trend results: The results display trends timelines for each search term, as well as the top and rising queries in the “Commonly searched queries” tables.

Example: You search for "dog breeds”. The feature might return relevant terms like “Bulldog”, “Poodle”, “Labrador Retriever”, etc… It might also offer ideas to explore further such as “Hypoallergenic dog breeds”, “Dog training tips”, etc…

Steps on how the Suggest search terms work.

Privacy and Data Usage with Gemini models

We are committed to protecting your privacy and being transparent about how your information is handled when you use Gemini capabilities in Google Trends. This notice and our Privacy Policy describe how Google handles your use of the Google Trends website. Please read them carefully.

What Data is Collected and How is it Used?

Your Input: When you use the feature, we collect your prompt, the generated search terms, the explanation text, and the terms listed under 'Other Ideas to explore'
Purpose of Collection: This data is used to provide and improve Google Trends usage of Gemini models. This helps us ensure the suggested search terms, explanation text, and other ideas to explore are relevant and helpful.
Data Retention: Data generated using the Gemini models in Google Trends may be retained for a period of 55 days. Moreover, we retain aggregate user activity data resulting from interactions with Gemini models in Google Analytics for 14 months.

Human Review and Privacy Protections

To help us improve the quality and safety of Gemini models, human reviewers may read, annotate, and process conversations with this tool. We take the following steps to protect your privacy:

Disconnection from Account: Before any human reviewer sees your conversation, we take steps to disconnect your queries and the suggested terms from your Google Account.
Removal of Personal Information: We use automated tools to help recognize and remove personally identifiable information (PII), such as email addresses or phone numbers, that may have been included in your prompt(s).
Data Retention for Review: Interaction data that are reviewed by human reviewers, and disconnected from your Google Account, are kept separately for up to 3 years to support ongoing model improvement.

Important Note: Please do not include sensitive information in your prompts, as the information may be used to improve our products.

Advertising

No Ad Use: Your Interaction data (prompts, queries and generated terms) with Gemini capabilities in Google Trends are not used to show you ads.

How to submit feedback

Your feedback is essential to helping us improve the accuracy and safety of the suggestions generated by Gemini models in Google Trends.

If you find a suggestion that is inaccurate, inappropriate, or you feel is unsafe:

You will see a Feedback option (represented by a Thumbs-up or Thumbs-down icon) to the right of the generated explanation text (above the generated search terms).
If you click the Thumbs-down , you can optionally share a rationale for your rating using our feedback tool.
This feedback is reviewed by specially trained teams and used consistent with our Privacy Policy.

Important Note: Please do not include confidential information or anything you wouldn't want a reviewer to see in your feedback, as the information may be used to improve our products. Google uses this data, consistent with our Privacy Policy, to provide, improve, and develop Google products and services, including machine learning technologies.