Shopify’s new checkout experience, with Post-checkout (Thank-you & Order status pages) migration underway, changes how Google tags can be added to your Shopify websites. With this migration, Shopify is deprecating mechanisms that you may have previously used to add your Google tag to your website (such as checkout.liquid and additional scripts).
If you are a Shopify customer with Google tags setup using a legacy configuration - checkout.liquid (available for Shopify Plus) and ‘Order status page additional scripts’ - or if you are using a non-standard configuration like a Shopify Custom Pixel, we strongly recommend that you migrate your tags to the Google-developed Google & YouTube app on Shopify.
To preserve your measurement and campaign performance with Google, you need to migrate your tagging to the Google & YouTube app before upgrading your Shopify ‘Thank you’ & ‘Order status’ pages. Shopify’s deadlines for upgrading these pages are as follows:
- Shopify Plus merchants have until August 28, 2025 to make these changes.
- Non-Plus merchants have until August 26, 2026 to make these changes.
If you don’t migrate your Google tags by those deadlines, you will experience a complete loss of conversion data on your Thank you and Order status pages. This will severely affect your customer reach and the effectiveness of your campaigns & bidding strategies. Migrating your tags early allows time for Google AI to learn and optimize ad campaigns.
Benefits
Benefits of migrating your tagging to the Google & YouTube app:
- Seamless set-up: The Google & YouTube app is the easiest way on Shopify to update measurement across Google Ads, Analytics, YouTube, and Merchant Center. The app now supports setting up Google tags and conversion events directly for cases where you can’t connect the associated account.
- Accurate & durable measurement:Tagging your store using the Google-developed app ensures current and future compatibility with Shopify's evolving checkout experience. Google Ads measurement is critical to support campaign optimization and help drive sales with Google-AI solutions like Smart Bidding and Performance Max.
- Powerful Ads capabilities: Maximize your ROI by leveraging Customer Match to segment your customers and enhanced conversions to unlock more powerful bidding, which are now easier to set up in one step with the Google & YouTube app.
What this means for you
For Shopify customers with the following tagging setups on checkout & post-checkout pages, you will need to take action to avoid data loss:
- Checkout.liquid (Plus only) & Order status page additional scripts
- Before upgrading your post-checkout pages (Thank you and Order status pages), you must migrate your Google tags. Failing to do so will result in tag breakage as these legacy Shopify tagging methods are incompatible with the new post-checkout pages.
- Recommendation: Migrate your Google tag to the Google & YouTube app.
- Custom pixel
- Google tags placed in a custom pixel may create discrepancies in your data and cause features to stop working. Learn more.
- Recommendation: Migrate your Google tag to the Google & YouTube app.
- Analytics integration
- If you did not migrate your legacy Google Analytics tag from Shopify’s Online Store > Preferences to the Google & YouTube app by February 2, 2025, Shopify would have converted it to a custom pixel to prevent breakage. This change may create discrepancies in your data and cause features to stop working.
- Recommendation: Migrate your Google analytics tag to the Google & YouTube app. Learn more.
Important notes
Google Tag Manager
Due to limitations of the Shopify platform, you can’t set up Google Tag Manager through the Google & YouTube app. You should move your Google tags out of their Tag Manager containers running on Shopify sites and instead configure measurement for those Google products directly in the Google & YouTube app.
Custom Pixels
Running Google tags inside Shopify’s custom pixel feature is not a supported implementation. Due to limitations of this environment, Google cannot guarantee the behavior of Google tags that are implemented using a custom pixel. Although you may still see data flowing, a number of issues could result in data collection issues and prevent core features of Google products from working. Google support won’t be able to help you fix these issues. It is recommended to use the Google & YouTube app for your sitewide measurement. Learn more about the limitations of using custom pixels for conversion measurement on Shopify
Account Access
The Google account linked to the Google & YouTube app needs to be a direct administrator of the Google Ads, Google Analytics or Merchant Center account to establish a connection and view additional details about your tag. If you are unable to connect to your account or have permission issues, or you have multiple accounts that you need to migrate tags for, you can continue to migrate your tags without connecting to your account to ensure your measurement does not break. If you don’t have access to your account because you are managed by an agency, work with them to migrate your tags and remove duplicate tags.
Update your Google Analytics integration
If you used the Shopify Google Analytics integration, you’ll need to move your Analytics tag from Shopify Online Store > Preferences page to the Google & YouTube app, as Shopify has deprecated this Google Analytics integration. If you used this integration to load Google Analytics on your Shopify website, you need to migrate your Google Analytics tag to the Google & YouTube channel to avoid disruption to your measurement. If you didn’t update your Google tag to the Google & YouTube channel app, Shopify would have automatically converted your tag to a custom pixel to prevent breakage in early 2025. This can result in degraded features and measurement performance in Google Analytics. Learn more about updating your Google Analytics integration on Shopify with the Google & YouTube app.
Linking accounts
With the Google & Youtube app, you can only connect a single account of each product type. If you have more than one account of a given product type that you want to send data from your Shopify store you can manually add your Google tags.
Third-party tag management
For the best experience with Google products, it’s highly recommended that you use the Google & YouTube app for measurement on Shopify, especially on Checkout & Post-Checkout (Thank-you & Order status) pages. Google has designed the Google & YouTube app to ensure the best experience and data quality on Shopify, and we cannot guarantee the behavior of tags deployed on these pages in other ways. If you use a non-Google plugin or tag management solution (TMS), you should confirm the behavior with your provider and consider supplementing the Google measurement on these pages with measurement directly from the Google & YouTube app.
Third-party product sync
If you are using third-party solutions for product sync while migrating and managing tags in the Google & YoutTube app. To ensure your measurement doesn’t break while continuing to use third-party product sync, turn off the Google & YouTube app product sync while onboarding to the app. Learn more about syncing your products. Google requires specific information about your products before you can publish them on Google. The Google & YouTube app on Shopify imports your existing product data from Shopify, but you might need to add some additional information before you can sync products with Merchant Center. Learn more about product requirements
Merchants that use multiple domains
If you have multiple domains, redirects, checkout URLs, or vanity URLs registered in Shopify, the Google & YouTube app will verify and claim your website automatically when you complete the onboarding steps. Depending on your Primary Store, Online Store, or other domain setup in your admin settings, the default website claimed by the Google & YouTube app may not match the domain of your product URLs, which may cause issues in product approvals. If the domain claimed during onboarding is not the same domain as in your product URLs:
- If you have connected the Google & YouTube app to your Merchant Center, navigate to your Merchant Center Overview page
- Select “Business Info”.
- Click Edit online store
- Enter the domain that your product URLs utilize (Note: this website must be included on your list of domains in Shopify > Admin > Settings > Domains to function properly)
- Click Save, then Change, then “Claim your online store” if prompted.
Unsupported features
Your current Google tag installation might include in-code customizations (e.g. privacy settings, feature settings) that aren’t supported directly by the Google & YouTube app due to platform restrictions. You can choose to add your Google tags to the Google & YouTube app, but unsupported settings won’t be automatically replicated. Learn more about the impacts of the Google & Youtube app on your previous tag settings.
Decreases in reported purchase value
On April 24th, 2025, Shopify corrected how order-level discounts are reported on the new Thank-you page. Previously, `subtotalPrice` didn't subtract these discounts, inflating reported purchase values in Google. Now, `subtotalPrice` accurately reflects discounted subtotals. This change primarily affects merchants using the upgraded Thank-you page, offering order-level discounts, and using `subtotalPrice` for conversion measurement. Reported purchase values for these orders may decrease starting around April 22nd, 2025, reflecting more accurate discounted amounts. Learn more about changes in reported purchase value.