You can create and share access to only one custom conversion goal for Associate manager (AM) accounts using self-service mode. This selective access is to ensure that you only share relevant information with brands. Selective access also limits their access to view any of your other conversion actions.
On this page
Keep in mind
- Users of the AM account (retailers or brand users) can only configure the campaign's conversion goals within the set goal.
- Brand users can only view the allowed goals in Search Ads 360.
Set up a custom conversion goal for brands
- Sign in to your Search Ads 360 account.
- Navigate to a sub-manager account.
- Under “Tools & settings”, select Conversions.
- Select Summary.
- Select the Custom goals dropdown.
- Select Add custom goal.
- Note: You can also choose to share an existing goal.
- Specify a name for your custom goal.
- Select the conversion actions you want to add to your custom goal.
- Note: Add only the Floodlights you want to share with the brand. Ensure that the shared Floodlights have Conversions with Cart Data (CwCD).
- Select Save.
Share the name of the created custom conversion goal with Google. The AM user will later be able view this goal in their account.