Enable Google Merchant Center linking for Google Ads in Search Ads 360

You can now link and manage your Google Merchant Center account links for Google Ads client accounts in the Search Ads 360 user interface (UI). This feature is available for Google Ads client accounts managed by Commerce media network’s (CMN) Associate managers.

How to enable Google Merchant Center linking for Google Ads in Search Ads 360

1. Sign in to your Search Ads 360 account.
2. Navigate to a client account.
3. On the left page menu, click Setup to expand the dropdown.
4. Select Linked accounts.
5. Under the “Available for linking” section, click Details beside the Google Merchant Center option.
6. On the Google Merchant Center page, click Link Google Merchant Center.
7. On the “Link a Google Merchant Center Account” slider panel, under the “Link Setup” section, identify and select your Merchant Center account.
8. Select Next.
9. Review the “Data sharing” and account information.
10. Select Submit.