We've introduced generative AI into the RSA template experience in Search Ads 360. This enables you to quickly and easily create high-performing headlines and descriptions for your responsive search ads (RSAs), saving time and enhancing ad effectiveness.
The new Generative RSA templates can help you:
- Automatically generate RSA templates with minimal manual input
- Leverage existing ads to ensure generated content reflects your brand voice
- Create ads in all supported languages
Improving your ad strategy with Generative RSA templates
Rapid A/B testing: With Generative RSA templates, you can generate numerous RSA variations much faster for efficient testing.
Seasonal campaigns: You can effortlessly adapt your ad copy to reflect the spirit of the season. The feature enables you to create fresh, relevant headlines and descriptions that resonate with your audience’s seasonal interests.
New product launches: Generative RSA Template creates compelling ads that emphasizes the key features of your product you are launching.
Market expansion: It helps personalize your ads, ensuring they connect with new audiences while maintaining consistency across regions.
Learn more About generative AI in responsive search ad templates.