Set up the Overview landing page dashboard

View advertised and Conversions with Cart Data (CwCD) performance metrics of your accounts in the Overview landing page. Follow the steps in this article to create it.

On this page

• Overview landing page dashboard
  • Performance metrics scorecard
  • Brand advertised performance report
  • Campaign advertised performance report
  • SKU level advertised performance report
  • Brand conv. value report
  • Account ROAS report
  • CwCD metrics scorecard
  • CwCD units sold & revenue report
  • Product category/brand CwCD revenue report
  • Product category/brand CwCD units sold report
• How to view predefined dashboards

Create the Overview landing page dashboard

1. Sign in to your Search Ads 360 account.
2. Click the Reports icon in the navigation menu.
3. Select Dashboards.
4. Click the plus button to create a new dashboard.
5. Click the pencil icon to name your dashboard.
6. Click Save or Save as to create the dashboard.

Create a Performance metrics scorecard

1. After creating the Overview dashboard, click one of the tiles and select Scorecard from the options.
2. To create a “Performance metrics” scorecard, you’ll need to:
   1. Under the “Choose one or more measures you would like to add” field, search for and add the following measures:
      • Impr.
      • Clicks
      • CTR
      • Avg. CPC (Converted currency)
      • Cost (Converted currency)
      • Conversions
      • Conv. rate
      • Cost / conv. (Converted currency)
      • Conv. value
      • Avg. CPM (Converted currency)
      • Units sold
      • Revenue (Converted currency)
      • Conv. value / cost
3. (Optional) Name your scorecard.
4. Click Add to dashboard.

Create a Brand advertised performance report

1. After creating the Overview dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. To create a “Brand advertised performance” report, you’ll need to:
   1. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions to your table:
      • Account
      • Brand
      • Impr.
      • Clicks
      • CTR
      • Avg. CPC (Converted currency)
      • Cost (Converted currency)
      • Conversions
      • Conv. rate
      • Cost / conv.
      • Conv. value
      • Conv. value / cost
4. Click the pencil icon to name your report.
5. At the top right corner, click Add to dashboard.

Create a Campaign advertised performance report

1. After creating the Overview dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. To create a “Campaign advertised performance” report, you’ll need to:
   1. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions to your table:
      • Account type
      • Campaign
      • Campaign ID
      • Campaign type
      • Clicks
      • Impr.
      • CTR
      • Avg. CPC (Converted currency)
      • Cost (Converted currency)
      • Conversions
      • Conv. rate
      • Cost / conv. (Converted currency)
      • Conv. value
4. Click the pencil icon to name your report.
5. At the top right corner, click Add to dashboard.

Create a SKU level advertised performance report

1. After creating the Overview dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. To create a “SKU level advertised performance” report, you’ll need to:
   1. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions to your table:
      • Product Title
      • Item ID
      • Account
      • Brand
      • Channel
      • Account type
      • Clicks
      • Impr.
      • CTR
      • Avg. CPC (Converted currency)
      • Cost (Converted currency)
      • Conversions
      • Conv. rate
      • Cost / conv. (Converted currency)
      • Conv. value
4. Click the pencil icon to name your report.
5. At the top right corner, click Add to dashboard.

Create a Brand conv. value report

1. After creating the Overview dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. Go to the Table dropdown and select Pie chart under “Pie”.
4. To create a “Brand conv. value” report, you’ll need to:
   1. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions:
      • Account
      • Product type (1st level)
      • Product type (2nd level)
      • Product type (3rd level) and so on
      • Conv. value
5. Click the pencil icon to name your report.
6. At the top right corner, click Add to dashboard.

Create an Account ROAS report

1. After creating the Overview dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. Go to the Table dropdown and select a Column chart under “Column”.
4. To create an “Account ROAS” report, you’ll need to:
   1. Navigate to the “Accounts” filter at the top, select the account that you want to find the ROAS of, and click Save.
   2. Next, search for Conv. value / cost in the “Search metrics and dimensions” field and click on the result to add it.
5. Click the pencil icon to name your report.
6. At the top right corner, click Add to dashboard.

Create a CwCD metrics scorecard

1. After creating the Overview dashboard, click one of the tiles and select Scorecard from the options.
2. To create a “CwCD metrics” scorecard, you’ll need to:
   1. Under the “Choose one or more measures you would like to add” field, search for and add the following measures:
      • Units sold
      • Revenue (Converted currency)
      • Lead units sold
      • Lead revenue (Converted currency)
      • Cross-sell units sold
      • Cross-sell revenue (Converted currency)
3. (Optional) Name your scorecard.
4. Click Add to dashboard.

Create a CwCD units sold & revenue report

1. After creating the Overview dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. To create a “CwCD units sold & revenue” report, you’ll need to:
   1. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions to your table:
      • Account
      • Brand
      • Campaign
      • Campaign ID
      • Product Title
      • Item ID
      • Product Title sold
      • Item ID sold
      • Units sold
      • Revenue (Converted currency)
      • Lead units sold
      • Lead revenue (Converted currency)
      • Cross-sell units sold
      • Cross-sell revenue (Converted currency)
4. Click the pencil icon to name your report.
5. At the top right corner, click Add to dashboard.

Create a Product category/brand CwCD revenue report

1. After creating the Overview dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. Go to the Table dropdown and select Pie chart under “Pie”.
4. To create a “Product category/brand CwCD revenue” report, you’ll need to:
   1. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions:
      • Account
      • Product type sold (1st level)
      • Product type sold (2nd level)
      • Product type sold (3rd level) and so on
      • Revenue (Converted currency)
5. Click the pencil icon to name your report.
6. At the top right corner, click Add to dashboard.

Create a Product category/brand CwCD units sold report

1. After creating the Overview dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. Go to the Table dropdown and select Pie chart under “Pie”.
4. To create a “Product category/brand CwCD units sold” report, you’ll need to:
   1. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions:
      • Account
      • Product type sold (1st level)
      • Product type sold (2nd level)
      • Product type sold (3rd level) and so on
      • Units sold
5. Click the pencil icon to name your report.

After you've added all the above reports to your dashboard, select Save or Save as to complete your Overview landing page dashboard.