Set up the Enterprise vs CMN advertised performance dashboard

Compare the advertised performance of enterprise level versus the Commerce media network (CMN) level in this dashboard.

On this page

• Enterprise vs CMN advertised performance dashboard
  • Performance metrics scorecards
  • Advertised performance reports
  • Enterprise top (brands) and CMN top AM (brands) by conv. revenue reports
  • Top product categories by conv. revenue reports
  • Conversions reports
  • Top performing SKUs reports
• How to view predefined dashboards

Create the Enterprise vs CMN advertised performance dashboard

1. Sign in to your Search Ads 360 account.
2. Click the Reports icon in the navigation menu.
3. Select Dashboards.
4. Click the plus button to create a new dashboard.
5. Click the pencil icon to name your dashboard.

Create Performance metrics scorecards

1. After creating the Enterprise vs CMN advertised performance dashboard, click one of the tiles and select Scorecard from the options.
2. To create the “Enterprise performance metrics” and “CMN performance metrics” scorecards, you’ll need to:
   1. Navigate to the “Accounts” filter at the top, select the enterprise or the CMN account, and click Save.
   2. Under the “Choose one or more measures you would like to add” field, search for and add the following measures:
      • Impr.
      • Clicks
      • CTR
      • Avg. CPC (Converted currency)
      • Cost (Converted currency)
      • Conversions
      • Conv. rate
      • Cost / conv. (Converted currency)
      • Conv. value
      • Avg. CPM (Converted currency)
      • Conv. value / cost
3. (Optional) Name your scorecard.
4. Click Add to dashboard.

Create Advertised performance reports

1. After creating the Enterprise vs CMN advertised performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. To create the “Enterprise advertised performance” and “CMN advertised performance” reports, you’ll need to:
   1. Navigate to the “Accounts” filter at the top, select the enterprise or the CMN account, and click Save.
   2. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions to your table:
      • Account
      • Brand
      • Impr.
      • Clicks
      • CTR
      • Avg. CPC (Converted currency)
      • Cost (Converted currency)
      • Conversions
      • Conv. rate
      • Cost / conv. (Converted currency)
      • Conv. value
      • Avg. CPM (Converted currency)
      • Conv. value / cost
4. Click the pencil icon to name your report.
5. At the top right corner, click Add to dashboard.

Create Enterprise top (brands) by conv. revenue and CMN top AM (brands) by conv. revenue reports

1. After creating the Enterprise vs CMN advertised performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. Go to the Table dropdown and select Pie chart under “Pie”.
4. To create “Enterprise top (brands) by conv. revenue” and “CMN top AM (brands) by conv. revenue” reports, you’ll need to:
   1. Navigate to the “Accounts” filter at the top, select the enterprise or the CMN account, and click Save.
   2. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions:
      • Account
      • Brand
      • Conv. value
5. Click the pencil icon to name your report.
6. At the top right corner, click Add to dashboard.

Create Top product categories by conv. revenue reports

1. After creating the Enterprise vs CMN advertised performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. Go to the Table dropdown and select Pie chart under “Pie”.
4. To create “Enterprise top product categories by conv. revenue” and “CMN top product categories by conv. revenue” reports, you’ll need to:
   1. Navigate to the “Accounts” filter at the top, select the enterprise or the CMN account, and click Save.
   2. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions:
      • Product type sold (1st level)
      • Product type sold (2nd level)
      • Product type sold (3rd level) and so on
      • Conv. value
5. Click the pencil icon to name your report.
6. At the top right corner, click Add to dashboard.

Create Conversions reports

1. After creating the Enterprise vs CMN advertised performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. Go to the Table dropdown and select a Line chart under “Time series”.
4. To create “Enterprise conversions” and “CMN account conversions” reports, you’ll need to:
   1. Navigate to the “Accounts” filter at the top, select the enterprise or the CMN account, and click Save.
   2. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions:
      • Product type sold (1st level)
      • Product type sold (2nd level)
      • Product type sold (3rd level) and so on
      • Conversions
5. Click the pencil icon to name your report.
6. At the top right corner, click Add to dashboard.

Create Top performing SKUs reports

1. After creating the Enterprise vs CMN advertised performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the dropdown menu.
3. To create the “Enterprise top performing SKUs” and “CMN top performing SKUs” reports, you’ll need to:
   1. Navigate to the “Accounts” filter at the top, select the enterprise or the CMN account, and click Save.
   2. In the “Search metrics and dimensions” field, search for and add the following metrics or dimensions to your table:
      • Account
      • Brand
      • Product type (1st level)
      • Product Title
      • Item ID
      • Client account conversions
      • Client account conv. value
      • Client account conv. rate
4. Click the pencil icon to name your report.
5. At the top right corner, click Add to dashboard.

After you've added all the above reports to your dashboard, select Save or Save as to complete your Enterprise vs CMN advertised performance dashboard.