Search Ads 360 will be receiving some updates due to upcoming changes to paid search reporting in Campaign Manager 360 caused by infrastructure improvements in the Google Marketing Platform. If you’re using Campaign Manager 360 with your Search Ads 360 campaigns, these updates will require you to make adjustments to your existing reports and templates within the Campaign Manager 360 interface and API reports.
What’s changing
Starting from May 19, 2025, infrastructure changes in the Google Marketing Platform will be rolled out in phases. This is to ensure that there will be fewer disruptions and to earlier detect any issues that could result from the migration.
These changes include updates to some dimensions, fields, or metrics on the paid search reporting function of Campaign Manager 360. You may need to edit your reports and some use cases that were supported may have to be adjusted.
Who’s impacted
Search Ads 360 advertisers who are using the paid search reporting in Campaign Manager 360 will be impacted by these changes. This also applies if you rely on standard reports in Campaign Manager 360 and if you use any API automated process that uses dimensions or metrics from paid search. Custom Floodlight variables and Path to Conversion reports won’t be affected.
Next steps
If you’re using the paid search reporting in Campaign Manager 360 to evaluate the performance of your Search Ads 360 campaigns, you’ll need to review and update your existing reports and automated processes.
Review existing reports
You should review your existing paid search reports and templates to identify any dimensions, metrics, or fields that are being deprecated or changed. These include a few new fields that you should adjust accordingly. Refer to the details below for a list of supported and deprecated dimensions or fields:
Supported dimensions, metrics, or fields
- Ad ID
- Ad Status
- Ad Type
- Ad Type ID
- Activity
- Activity Group
- Activity Group ID
- Activity ID
- Advertiser
- Advertiser Group
- Advertiser Group ID
- Advertiser ID
- Campaign
- Campaign End Date
- Campaign External ID
- Campaign ID
- Campaign Start Date
- Content Category
- Content Category ID
- Date
- Day of Week Index
- Flight Booked Cost
- Flight Booked Rate
- Flight Booked Units
- Flight End Date
- Flight Start Date
- Floodlight Activity
- Floodlight Activity ID
- Floodlight: Paid Search Action Conversion Percentage
- Floodlight: Paid Search Average CM360 Transaction Amount
- Floodlight: Paid Search Average Cost Per Action
- Floodlight: Paid Search Average Cost Per Transaction
- Floodlight: Paid Search Spend Per Transaction Revenue
- Floodlight: Paid Search Transaction Conversion Percentage
- Floodlight: Paid Search Transaction Revenue Per Spend
- Month
- Package/Roadblock
- Package/Roadblock ID
- Package/Roadblock Strategy
- Package/Roadblock Total Booked Units
- Paid Search Actions
- Paid Search Ad
- Paid Search Ad Group (New)
- Paid Search Ad Group ID
- Paid Search Ad ID
- Paid Search Advertiser
- Paid Search Advertiser ID
- Paid Search Agency
- Paid Search Agency ID
- Paid Search Campaign (New)
- Paid Search Campaign ID
- Paid Search Click Rate
- Paid Search Clicks
- Paid Search Cost
- Paid Search Engine Account
- Paid Search Engine Account Category
- Paid Search Engine Account ID
- Paid Search External Ad Group ID
- Paid Search External Ad ID
- Paid Search External Campaign ID
- Paid Search External Keyword ID
- Paid Search Impressions
- Paid Search Keyword (New)
- Paid Search Keyword ID
- Paid Search Landing Page URL
- Paid Search Match Type
- Paid Search Revenue
- Paid Search Transactions
- Paid Search Visits
- Payment Source
- Placement Compatibility
- Placement Cost Structure
- Placement End Date
- Placement External ID
- Placement Pixel Size
- Placement Rate
- Placement Start Date
- Placement Strategy
- Placement Strategy ID
- Placement Total Booked Units
- Week
Deprecated dimensions, metrics, or fields
- Floodlight: Total Conversions
- Floodlight: Total Revenue (Converted)
- Floodlight: Total Revenue (Raw)
- Paid Search Average Position
- Paid Search Bid Strategy
- Paid Search Bid Strategy ID
- Paid Search Legacy Keyword ID
Update reports and templates
If you’re using the Campaign Manager 360 API with Search Ads 360, any reports or templates using deprecated fields will need to be updated. This might involve removing fields, adding new fields, or adjusting filters. If you’re not using the Campaign Manager 360 API, scheduled and ad hoc reports will be updated to conform to the new rules.
If a template has Landing Page, the following incompatible fields will be removed:
- Paid Search Dimensions Below the Campaign level
- Paid Search Visits
- Paid Search Keyword
If a template has Activity, the following incompatible fields will be removed:
- Paid Search stateless metrics
- Paid Search calculated conversion metrics
Templates that have been modified so they have no dimensions or no paid search metrics will be disabled.
Adjust automated processes
If you have automated processes that pull paid search data, you’ll need to update those processes to ensure compatibility.