Best practices for the Search Ads 360 report generator

The Search Ads 360 report generator uses Google AI to build detailed reports about your campaigns’ performances. By asking specific questions about your campaigns, you can build reports quickly so you can spend more time analyzing patterns and understanding trends. Currently, this feature is only available in English.

How to use the report generator

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. On the top navigation bar, click the reports icon , then select Reports.
4. Select a report from the "Your saved reports" column or Predefined reports.
5. On the right side of the page, a Generative AI tab should appear.
6. Enter the description of the report that you would like to generate, and click Generate.

Best practices

The Search Ads 360 report generator needs specific prompts to generate detailed reports for you to use. Keep these in mind when creating your prompt to make the best use of the report generator. Consider the following tips when creating your prompts.

• Keep your prompt simple: If you keep your prompts simple and direct, report generator can help you provide useful data, especially if you’re not sure where to start.
  • Example: “Who is viewing my ads?”
  • Example: “Where are my ads shown?”
• Focus on details and metrics: If you focus on specific details or metrics in your prompt it can help you to get an equally detailed report. Consider the metrics, dimensions, date ranges you want to automate report construction.
  • Example: “What were my top performing ad groups last month?”
  • Example: “Cost, clicks, conversion value, conversion rate by campaign type.”
• Edit your prompt: If your initial prompt doesn't show a report that you like, try to rewrite the prompt in a different way.
  • Example: “I want to pull campaign level performance on a DMA level or region or city level if DMA is not available. Include only impressions and cost, and also make it daily for the last 6 months.
  • Rewritten Prompt: “Daily impressions and cost by campaign and DMA in the last 6 months”

Invalid prompts

Sometimes your prompt may not generate a report and instead cause an invalid error message to appear. A prompt may be considered invalid for the many reasons, including the following:

• The prompt may have conflicting metrics or instructions.
• The prompt asks to compare data from other platforms like Google Analytics or Looker studio.
• The prompt asks to update or modify a report (for example, adding a new column such as adding campaign status, changing the date range and many more) after the report is already generated.
• The prompt may be inappropriate or be unrelated to Search Ads 360.
• The prompt is too vague.