Create and apply a label

1. Sign in to your Search Ads 360 experience.
2. In the left page menu, click Campaigns, Ad groups, Ads, or Keywords (you can then choose Search keywords or Negative search keywords).
3. Select the checkbox for the campaign, ad group, ad, or keyword that you want to apply a label to.
4. In the bar above the table, click Label.
5. To create a new label, select Create label from the dropdown.
   1. Enter a name, choose a color, choose an owner, and add a description (optional).
   2. Click Create.
   3. Click Apply.
6. To apply existing labels, select the checkboxes for the labels you’d like to add and click Apply.

To apply labels to multiple campaigns, ad groups, ads, or keywords, select the checkbox next to the items in step 3 and use the "Label" dropdown to apply one or more labels.