As Search Ads 360 continues to expand its portfolio of supported campaign types, it is updating its billing criteria for campaign types in an effort to provide a clearer picture of your fees.
In this article
- When billing starts for new campaign types
- Campaign types eligible for billing
- Create a custom report for campaign spend
When billing starts for new campaign types
Billing for a new campaign type begins in the next month’s invoice when it meets all of the following criteria in Search Ads 360:
- It can be fully managed (created, edited, or removed) and supports reporting.
- It supports Floodlight for measurement.
- It supports bid optimization to Floodlight using either the Search Ads 360 bidder or an engine bidder.
While you may not necessarily use all of the features of a campaign, billing for new campaign types will begin in the next cycle after that campaign type is fully launched and supports the above listed features.
For example:
The new campaign type is expected to launch in June. When it launches, campaigns can be created, edited, and deleted, but it doesn’t yet support measurement or bid optimization for Floodlight.
Later, in July, the new campaign will fully launch and support measurement and bid optimization for Floodlight.
Search Ads 360 will begin billing for the fully launched new campaign on August 1 and charges will be reflected in your August invoice, issued September 1.
Campaign types eligible for billing
The following campaign types are eligible for billing:
- Search
- Shopping
- Performance Max
- Demand Gen (Starting February 1, 2025)
Create a custom report for campaign spend
- Sign in to your Search Ads 360 account.
- Click Reports
from the navigation menu and then select Reports from the dropdown menu.
- Click Custom and select a report type. We suggested you go with “Table”.
- Name your report by clicking on the pencil icon
next to “Untitled report” on the top left corner of the page.
- Click on Apply.
- Click the pencil icon
next to “All accounts” to pick between Accounts or Account labels, and then click Save.
- Choose a date range from the date range selector and click Apply.
- Click the Filter icon
to add filters.
- Select the filters below to refine by advertising platforms and campaign types to only include billable spend and click Apply:
- Account type: Select “Microsoft”, “Google Ads”, “Yahoo! Japan” and “Baidu”.
- Campaign type: Select “Search”, “Shopping”, “Performance Max”, and "Demand Gen" (only from February 2025).
Note: Google will only start charging the Demand Gen tech fee starting February 1, 2025. Do not select Demand Gen as the campaign type eligible for billing if your campaign does not cover the effective period.
- Select metrics and dimensions:
- For Rows:
- Customer ID
- Campaign type
- For Columns:
- Cost
- Clicks
- Impr.
- CTR
- View-through conv.
- For Rows:
- You can now view the custom report that is generated for billable media spend for each customer ID.
- You can also download the report by clicking the download icon
. You can choose the format (for example, .csv, .pdf and so on) in which you want to download your report.
next to “All accounts” to pick between Accounts or Account labels, and then click Save.Note: Even with the filters added to the custom report, there are chances that the report may not reflect the billable statement. For example:
- This might happen if the account was linked in the middle of the month as the report shows details for the entire month, including the days when the account was not linked.
- It's also possible that Search Ads 360 might start billing a certain type of campaign this month, but the report uses the same billable criteria from the previous months.
There could be other time-based changes and billable instances that are not dependent on “Campaign types” and “Network”, which might impact the accuracy of the report. Therefore, you might find data discrepancies between the report in your account and your monthly billing statement. Always review invoices directly for the most accurate billing summary.
Missing invoice?
If you don't find an invoice for a given month, although your invoice settings are accurate but have received them in the past, it's likely that your usage didn't meet the minimum billing threshold. You can search for a specific invoice to confirm its details. If no invoice appears, it means no invoice was generated for that specific date. For further assistance, contact Google support.