Expand the impact of your ad campaigns with Demand Gen campaigns on Search Ads 360. You can promote your products to potential customers on YouTube, including Shorts, Discover, and Gmail.
- Search Ads 360 leverages the power of Demand Gen on Google Ads and applies it to Search Ads 360 ad campaigns. Learn more about Demand Gen campaigns and Demand Gen campaign asset specs and best practices on Google Ads.
- Demand Gen takes advantage of Search Ads 360 conversion tracking, budget bid strategies in Performance plans, conversion value rules and custom variables.
Benefits
- Expand the impact of your ads: Serve ads on YouTube and Google’s most immersive, visual surfaces (YouTube, Discover, Gmail, and Google video partners).
- Tailored ad experiences: Use audience-first creatives that drive demand. With just a few clicks and the help of Google AI, your most immersive, visual creatives will be served to the most relevant potential customers.
- AI-powered bidding & measurement: Fuel your marketing funnel and measure the impact. Optimize across the full funnel with Max Clicks bidding to drive consideration goals like site visits.
Support for Floodlight tracking on Demand Gen is available in the new Search Ads 360. It is to be noted that Floodlight tracking only supports Auction-Time Bidding and not the campaigns using intraday bidding. Be sure to check the Experience Hub for updates.
Demand Gen campaign assets must meet very high standards of quality, as the campaign type serves ads on very visual, entertainment-focused surfaces such as Discover and YouTube. Learn more about Demand Gen campaign asset quality and policy requirements established on Google Ads and supported by Search Ads 360.
Learn how to Create a Demand Gen campaign in Search Ads 360.