Monitor and optimize Google Ads Shopping campaigns

After you get a Google Ads Shopping campaign running, you need to check how it's performing to make sure you get the results you want. You can monitor your campaign's performance in a few key places in the new Search Ads 360:

• Product groups page
• Products page
• Custom Dimensions page
• Auction insights report
• Bid simulators

Learn more about monitoring and optimizing Google Ads Shopping campaigns in the Google Ads Help Center.

 Instructions

View performance data

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads client account.
3. In the navigation menu, click the reports icon .
4. Select Predefined reports (Dimensions), then Shopping.
5. Select the attribute you want to use to sort your performance data (for example, Category, Product type, or Item ID). 
6. In the right panel of the Report Editor, click the more options icon , then select Metrics, Dimensions, or Segments to display the information that you want.
   • Click the Show incompatible switch to off to display only relevant metrics, dimensions, and segments.
7. Drag and drop any additional metrics you want to view from the right-side panel into the “Columns" section. 
   • You can drag and drop tiles to rearrange them.
   • To remove a metric, click on its tile and select Delete.
8. To save your report, click Save as.

Learn more about editing and managing your reports.

Download performance data

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads client account.
3. In the navigation menu, click the reports icon .
4. Select Predefined reports (Dimensions), then Shopping.
5. Select the attribute you want to use to sort your performance data (for example, Category, Product type, or Item ID).
6. Confirm the table shows all the information you want in your report.
7. Click the download icon .
8. From the drop-down, select the format in which you wish to download your report (for example, .csv). Your report will automatically start downloading.

Download product groups reports

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads client account.
3. On the page menu, click Campaigns.
4. In the table, click the name of a Shopping campaign.
5. On the page menu, click Product groups. 
6. Make sure the table displays all the columns you may want to edit.
   • To add additional columns, click the columns icon .
7. On the table toolbar, click the download icon  and select your file type. Your report will automatically start downloading.