Once you have set up Conversions with Cart Data reporting, you can report on lead products or cross-sell products. Lead sales happen when you sell a product that you directly advertised. Cross-sell sales happen when you sell a product from advertising a different product.
Instructions to report on lead and cross-sell products
- Open Report Editor.
- Create a custom report.
- Add dimensions to segment the data.
For example add Category (1st level) to view data on a specific category level in your inventory feed.
- Add lead or cross-sell metrics from the “Conversions with Cart Data” category to the “Column” section:
- For example, select Lead units sold to view how many units of an advertised product were sold. Or, select Cross-sell units sold to see how many units of a product sold from advertising a different product.
- (Optional) Change the time range or add filters to narrow down the scope of your report.
Product marketplaces in Search Ads 360
Marketplaces are commerce sites that host products and/or websites of multiple individual sellers on the same domain, for example, seller.foo.com, or foo.com/seller. Marketplaces are supported through a Google Merchant Center multi-client account that serves a parent or umbrella account for several sub-accounts.
If your Google Merchant Center account serves as a multi-client account for a large marketplace that contains an especially large inventory, only certain dimensions are available in Search Ads 360 to report on the products:
- Brand
- Category (1st level)
- Category (2nd level)
- Category (3rd level)
- Category (4th level)
- Category (5th level)
- Brand
- Condition
- Custom label 0
- Custom label 1
- Custom label 2
- Custom label 3
- Custom label 4
- Product type
- Product ID
Additionally, a subset of product information for large marketplaces is displayed in the Search Ads 360 UI. For example, partial data may be provided for:
- Product previews. A partial product preview list is indicated by the message, "… over number products".
- Product lists preview. The product lists preview will include a subset of all of the products, identified by the message, "... over number products".
- Product breakout dimensions display an * (asterisk) rather than the exact number of products included in the dimension.