Reporting and attribution in the Search Ads 360 enables you to:
- Update the past data, so you can pull new versions of past performance reports.
- Update reporting and attribution workflows to be more intuitive.
The Search Ads 360 Reporting API is now available, providing enhanced flexibility to build custom reports and integrate the data into your reporting applications and processes. Learn more about using the Search Ads 360 Reporting API.
Note:The Search Ads 360 API and Search Ads 360 UI reporting align closely, although they may not be exactly identical. Some minor discrepancies are to be anticipated.
As you review your campaigns in Search Ads 360, you'll notice that numbers may look different from legacy reports. Here are the Search Ads 360 definitions of commonly used reporting concepts.
Workflow
| Search Ads 360 | |
| Placeholder keywords | For entities that are synced and visible in Search Ads 360, placeholder keyword tracking solutions stop functioning because conversions are reported for the intended campaigns and advertising platforms. Placeholder keywords aren't needed in this situation. |
Placeholder keywords have limitations. For example, non-click-to-convert based interactions such as viewing a YouTube ad won't receive conversions from placeholder keywords.
Measurement
| Search Ads 360 | |
| Conversion reporting | Based on time of click. |
| Cross-device conversions | Included by default. |
| Time zones | Floodlight conversions follow the time zone of the engine account they are attributed to. |
| Spam identification | Spam clicks may be removed from reporting. |
| Paused and deleted engines | Not reported. |
| Zero Impressions (Yahoo! JAPAN Ads only) | Filtered out of Search Ads 360. Not report on engine apps. |
Cart conversions
In Search Ads 360, conversions with cart data will replace purchase detail reporting.
| Search Ads 360 | |
| Google Merchant Center data | Based on Google Merchant Center data at the time of conversion. |
| Cart data | Reports more item properties, such as color, material, and others. |
| Unidentified items | Reports on non-biddable conversions and items removed from the Google Merchant Center feed. |
Support is available
Navigate to Help > Get help > Contact us with any reporting concerns. Learn more about How to provide product feedback.